Social media in Asia – additional information
Social media penetration reached over 50 percent of internet users in Taiwan, Hong Kong, Singapore, Australia and New Zealand. In terms of the number of monthly active mobile social media users in Asia Pacific as of January 2014, however the story is very different. China in this case dominated the rest of Asia Pacific with 660 million users accessing online services via a mobile device for the month of January alone. In comparison, for the same month, Australia had 11 million social media users and New Zealand had only 1.9 million social media users.
The most popular social network site in Asia in March 2013 was the California-based Facebook. It was the leading site in India, Indonesia, the Philippines, South Korea and Thailand. However in China the most popular social network was QZone with 598 million registered users in March 2013. QZone is a social networking site based in China and launched in 2005. Its services include instant messaging and video games including the popular League of Legends and World of Fantasy. The Japanese also appeared to resist the Facebook trend in favor of a local network with over 36 million of its social media users choosing LINE.
Facebook proved to be the most popular social network site in the majority of Asian countries and its popularity is expected to continue in the future. In 2013, there were an estimated 255.5 million Facebook users in Asia Pacific. This number is expected to rise to 503.3 million users by 2018.