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Active social media user penetration APAC 2020 by country or region

In 2020, South Korea had the highest active social media user penetration in the Asia Pacific region, at 89.3 percent. This was followed closely by Taiwan with an 88.1 percent penetration rate. In comparison, Indonesia had a social media penetration rate of 61.8 percent.

Social media in Asia Pacific

While Taiwan, South Korea, and Malaysia have the highest social media penetration rate, the number of monthly active mobile social media users in Asia Pacific paint a very different picture. China dominated the rest of Asia Pacific in terms of absolute numbers, passing the one billion mark in terms of users accessing online services via a mobile device. This far surpasses the number of users in second-placed India. In comparison, for the same month, South Korea had 43.04 million social media users while Singapore had only 4.3 million.

What are the most popular social networks?

Facebook boasted an astronomical number of monthly active users in the Asia Pacific region, cementing itself as a firm favorite among Asia Pacific social media users. While the likes of Instagram, Twitter, Snapchat, and YouTube are popular throughout the region, Asian platforms are just as beloved among social media users. QZone, which launched in 2005, is a social networking site based in China. Its services include instant messaging and video games including the popular League of Legends and World of Fantasy. Japan's LINE proved another popular social media platform, with the number of LINE users in Japan set to increase annually.

Active social media user penetration in the Asia Pacific region in 2020, by country or region

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Release date

January 2021



Survey time period


Supplementary notes

Active accounts on the top social network in each country, compared to population.

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