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Smartphone market in Indonesia - Statistics and facts

Indonesia is one of the largest mobile markets in Asia. It is especially characterized by its high degree of dynamic: By 2025, the number of smartphone users is expected to increase by more than threefold compared to 2015. Correspondingly, a 40 percent increase in the number of Internet users was expected, which would lead to more than half of the population or over 256 million people having access to the Internet by 2025. However, most mobile phone owners have several SIM cards: one to use at home, one for work and one for their partner. The high number of mobile subscriptions therefore does not necessarily reflect the number of subscribers in real terms, which might in fact be only about half as high. Nevertheless, the number of users is enough to position Indonesia as the fourth largest mobile market in the world.

Currently, many Indonesians do not use a mobile phone which is suitable for Internet use, and there are still considerable differences between urban and rural areas. In the big cities especially, a smartphone is the number one status symbol to have. Anyone who can afford it would buy one. In the countryside, the LTE (4G) mobile network coverage has improved tremendously, and mobile penetration rates have reached more than 80 percent. However, due to a lack of economic opportunities, many living in rural areas simply cannot afford one. For mobile internet users, communication and social network apps seems to be popular mobile apps.

Local telecom providers, as well as the producers of smartphones, stand to benefiting from this. As of November 2020, Samsung was the leading mobile vendor in Indonesia, with about 26.16 percent of market share, followed by Xiaomi and Oppo, two smartphone producers from China. Since those three companies produce their devices based on Android, Google’s OS accounted for over 90 percent of the market share of mobile operating system in the country. When it comes to the mobile network, the market seems to be a lot more competitive. Telkomsel, Indosat, as well as XL were some of the major market players in terms of mobile subscribers, but with the expected growth, it could just be a matter of time until Hutchinson or Smart Telecom will catch up.

Key figures

The most important key figures provide you with a compact summary of the topic of "Smartphones in Indonesia" and take you straight to the corresponding statistics.

Major carriers

Consumer behavior

Interesting statistics

In the following 5 chapters, you will quickly find the 21 most important statistics relating to "Smartphones in Indonesia".

Smartphone market in Indonesia

Dossier on the topic

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Smartphone market in Indonesia - Statistics and facts

Indonesia is one of the largest mobile markets in Asia. It is especially characterized by its high degree of dynamic: By 2025, the number of smartphone users is expected to increase by more than threefold compared to 2015. Correspondingly, a 40 percent increase in the number of Internet users was expected, which would lead to more than half of the population or over 256 million people having access to the Internet by 2025. However, most mobile phone owners have several SIM cards: one to use at home, one for work and one for their partner. The high number of mobile subscriptions therefore does not necessarily reflect the number of subscribers in real terms, which might in fact be only about half as high. Nevertheless, the number of users is enough to position Indonesia as the fourth largest mobile market in the world.

Currently, many Indonesians do not use a mobile phone which is suitable for Internet use, and there are still considerable differences between urban and rural areas. In the big cities especially, a smartphone is the number one status symbol to have. Anyone who can afford it would buy one. In the countryside, the LTE (4G) mobile network coverage has improved tremendously, and mobile penetration rates have reached more than 80 percent. However, due to a lack of economic opportunities, many living in rural areas simply cannot afford one. For mobile internet users, communication and social network apps seems to be popular mobile apps.

Local telecom providers, as well as the producers of smartphones, stand to benefiting from this. As of November 2020, Samsung was the leading mobile vendor in Indonesia, with about 26.16 percent of market share, followed by Xiaomi and Oppo, two smartphone producers from China. Since those three companies produce their devices based on Android, Google’s OS accounted for over 90 percent of the market share of mobile operating system in the country. When it comes to the mobile network, the market seems to be a lot more competitive. Telkomsel, Indosat, as well as XL were some of the major market players in terms of mobile subscribers, but with the expected growth, it could just be a matter of time until Hutchinson or Smart Telecom will catch up.

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