Smartphone market in Indonesia - Statistics and facts

Indonesia is already one of the largest mobile markets in Asia. It is especially characterized by its high degree of dynamics. By 2022, the number of smartphone users is expected to increase by two-thirds compared to 2013 to around 90 million. The number of Internet users is also expected to grow strongly with a plus of 60%. In the same year, more than half of the population is likely to have an internet access. That would be over 135 million people. Indonesian people are especially popular for their extensive use of mobile phones. However, most mobile phone owners have several cards: one to use at home, one for work and one for their partner. The number of forecasted mobile users of around 190 million in 2019 should therefore not be taken completely seriously. It might in fact be only about half as high. Nevertheless, even 120 million users would be enough to position Indonesia as the third largest mobile market in Asia.

At current state, most Indonesians still do not use a mobile phone suitable for Internet use, and there are considerable differences between urban and rural areas. Especially in the big cities, a smartphone is the status symbol number one. Anyone who can afford it, somehow buys one. In the countryside, especially in remote regions, an Internet-enabled device makes little sense, because only 55 percent of the villages are able to receive LTE (4G) transmission speeds.

For the ones who do own a smartphone, especially communication apps, shopping apps as well as social media platforms seem to be popular with reach rates of about 92, 91 and 90 percent respectively.

Above all, the local providers as well as the producers of smartphones are benefiting from this. As of September 2018, Samsung had the highest market share of all mobile vendors with about 26.07 percent, followed by Xiami and Oppo, two smartphone producers from China. Since those three companies produce their devices based on the operating system Android, Google´s OS can account for over 88 percent of the market share. When it comes to the mobile network, the market seems to be a lot more competitive. Telkomsel, Simtel, as well as XL can be mentioned as one of the biggest players, but with the expected growth, it will just be a matter of time until H3L, Smartfren or STI will catch up.

Interesting statistics

In the following 6 chapters, you will quickly find the 25 most important statistics relating to "Smartphones in Indonesia".

Smartphone market in Indonesia

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Important key figures

The most important key figures provide you with a compact summary of the topic of "Smartphones in Indonesia" and take you straight to the corresponding statistics.

Retail and trade

Major carriers

Infrastructure

Mobile Applications

Consumer behavior

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