This statistic presents the results of a survey regarding Amazon in the United States as a provider of financial services in 2015. 25 percent of respondents reported a neutral attitude towards Amazon as a financial services provider. Another 71 percent evaluated Amazon in a positive light in 2015.
United States: Is your overall opinion of Amazon as a provider of financial services positive, neutral or negative?
Includes only respondents who are familiar with the brand.
Method of interview
Online survey
Supplementary notes
The original question read as follows: "Please state for each firm you know whether your overall opinion of it as a provider of financial products is positive, neutral or negative."
Includes only respondents who are familiar with the brand.
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Statistics on "Brand awareness: Financial services providers in the U.S."
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Statista. (June 3, 2015). United States: Is your overall opinion of Amazon as a provider of financial services positive, neutral or negative? [Graph]. In Statista. Retrieved January 20, 2020, from https://www.statista.com/statistics/433037/united-states-amazon-opinion/
Statista. "United States: Is your overall opinion of Amazon as a provider of financial services positive, neutral or negative? ." Chart. June 3, 2015. Statista. Accessed January 20, 2020. https://www.statista.com/statistics/433037/united-states-amazon-opinion/
Statista. (2015). United States: Is your overall opinion of Amazon as a provider of financial services positive, neutral or negative? . Statista. Statista Inc.. Accessed: January 20, 2020. https://www.statista.com/statistics/433037/united-states-amazon-opinion/
Statista. "United States: Is Your Overall Opinion of Amazon as a Provider of Financial Services Positive, Neutral or Negative? ." Statista, Statista Inc., 3 Jun 2015, https://www.statista.com/statistics/433037/united-states-amazon-opinion/
Statista, United States: Is your overall opinion of Amazon as a provider of financial services positive, neutral or negative? Statista, https://www.statista.com/statistics/433037/united-states-amazon-opinion/ (last visited January 20, 2020)
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