Flowers Foods’ operation is divided into two operating segments: a Direct-Store-Delivery (DSD) segment and a Warehouse Segment. By far the larger of the two, the DSD segment operates over 40 bakeries nationwide and accounted for 85 percent of generated sales in 2017. DSD segment-operated bakeries produce a wide range of products such as, breads, buns, rolls, snack cakes, pastries, and tortillas, which are delivered regionally through a network of independent distributors. Flowers Foods maintained a significant share in the retail dollar market for sweet baked goods and was also one of the leading vendors of fresh bread in the U.S.
The company’s Warehouse Segment consists of a mix plant situated in Iowa and over ten bakeries that specialize in the production of frozen bake products that are sold via direct delivery to warehouses of retail customers nationwide. Its customer types include: restaurants, supermarkets and other retailers, mass merchandisers, quick-serve chains, food wholesalers, institutions, dollar stores, as well as vending companies. In 2017, supermarkets and drugstores generated the highest sales share by distribution channel with 37 percent of the year’s overall sales.
Some of the brands marketed by Flowers Foods’ include: Tastykake, Mrs. Freshley's, European Bakers, BlueBird, Dave’s Killer Bread and Mi Casa. The company also sells returned and surplus products through a network of over 200 discount bakery stores.