Book market in Sweden - Statistics & Facts
The book industry in Sweden is undergoing a digitalization process, similar to what occured in the music industry and with print media. The sales revenue generated in high street book stores decreased in recent years, while sales through online bookstores grew. As the digitalization process continues, book publishers are continuing to generate their income via online channels. As of 2015, almost 31 percent of sales revenue from Swedish publishers came from bookstores, which is a decrease of roughly 1 percent compared to the previous year. In contrast, sales revenue from online stores grew by 6 percent.
Although the number of new e-book releases more than doubled within one year, Swedes still prefer to read printed books. According to a survey conducted in 2015, more than one third of Swedish respondents read books daily, with only 4 percent of those surveyed preferring to listen to audio books. E- books were even less popular, with Swedes found to use e-books less frequently than other Nordic countries.
The Swedish book market is dominated by Bonnierförlagen. In 2014, the internationally established publishing group generated a turnover of approximately 1 billion Swedish kronor. Bonnier ranked first in one of Sweden’s best-known book genres – children’s and youth books, with more than 200 books published in this category. In comparison, Rabén & Sjögren, who also focus on children’s literature, published roughly 50 titles less.
Book market in Sweden - Important statistics
- 1. Market overview
+Number of books printed in Sweden from 2005-2015- +Number of book titles published in Sweden from 2004-2014
- +Average book price in Sweden 2015-2016, by format
- +Number of books sold in Sweden from 2006-2016
- +Sales revenue of book publishers in Sweden from 2006-2016
- +Ranking of book publishers in Sweden in 2014, by turnover
- 2. Production and publishing
- +Number of fiction books printed in Sweden from 2007-2015
- +Number of children's and youth books printed in Sweden from 2007-2015
- +Number of reference books printed in Sweden from 2007-2015
- +Number of book titles published in Sweden from 2011-2014, by genre
- +Number of fiction book titles published in Sweden from 2011-2014
- +New book titles published in the category 'children' in Sweden from 2006-2016
- +Number of new reference book titles and editions published in Sweden from 2006-2016
- +Number of new e-book titles published in Sweden 2010-2015, by genre
- 3. Sales and revenues
- +Number of books sold in Sweden 2015-2016, by genre
- +Number of fiction books sold in Sweden from 2007-2016
- +Number of children's and youth books sold in Sweden from 2007-2016
- +Number of reference books sold in Sweden from 2007-2016
- +Sales revenue of book publishers in Sweden 2015-2016, by distribution channel
- +Publisher sales revenue from fiction books in Sweden from 2006-2016
- +Publisher sales revenue from children's and youth books in Sweden from 2006-2016
- +Publisher sales revenue from reference books in Sweden from 2007-2016
- +Publisher sales revenue from e-books in Sweden from 2010-2015
- 4. Reading consumption
- +Share of individuals reading books daily in Sweden 2005-2016
- +Average daily time spent on reading books in Sweden 2005-2016
- +Share of individuals reading books daily in Sweden 2016, by age group
- Share of people reading books every week in Sweden from 2008-2015
- +Share of people reading books every week in Sweden from 2008-2015, by gender
- +Share of people reading books every week in Sweden 2014-2015, by age group
- +Children reading books at least one day a week in Sweden 2014-2015, by age and gender
- +Share of people listening to audio books in Sweden in 2014-2015, by age group
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