Although the number of new e-book releases more than doubled within one year, Swedes still prefer to read printed books. According to a survey conducted in 2015, more than one third of Swedish respondents read books daily, with only 4 percent of those surveyed preferring to listen to audio books. E- books were even less popular, with Swedes found to use e-books less frequently than other Nordic countries.
The Swedish book market is dominated by Bonnierförlagen. In 2014, the internationally established publishing group generated a turnover of approximately 1 billion Swedish kronor. Bonnier ranked first in one of Sweden’s best-known book genres – children’s and youth books, with more than 200 books published in this category. In comparison, Rabén & Sjögren, who also focus on children’s literature, published roughly 50 titles less.