Although the number of new e-book releases nearly doubled within three years, Swedes still prefer to read printed books. According to a survey conducted in 2018, more than one third of Swedish respondents read books daily, with only six percent of those surveyed preferring to listen to audio books. E-books were even less popular - just three percent of Swedish individuals interviewed used them on a daily basis.
The Swedish book market is dominated by Albert Bonnier AB. In 2018, the internationally established publishing group generated a turnover of almost 27 billion Swedish kronor. Additionally, Bonnier ranked first in one of Sweden’s best-known book genres, children’s and youth books, with 250 book titles published in this category as of 2018. In comparison, Rabén & Sjögren, that also focuses on children’s literature, published roughly 80 titles less.