Although the number of new e-book releases nearly doubled within three years, Swedes still prefer to read printed books. According to a survey conducted in 2017, more than one third of Swedish respondents read books daily, with only 4 percent of those surveyed preferring to listen to audio books. E-books were even less popular - only 2 percent of Swedish individuals interviewed used them on a daily basis.
The Swedish book market is dominated by Bonnierförlagen. In 2014, the internationally established publishing group generated a turnover of approximately 1 billion Swedish kronor. Bonnier ranked first in one of Sweden’s best-known book genres – children’s and youth books, with more than 200 books published in this category as of 2016. In comparison, Rabén & Sjögren, who also focus on children’s literature, published roughly 80 titles less.