Book market in Sweden - Statistics & Facts

The book industry in Sweden is undergoing a digitalization process, similar to what occured in the music industry and with print media. The sales revenue generated in physical and online bookstores decreased in recent years, while sales through digital subscription services grew. As the digitalization process continues, book publishers are continuing to generate their income via online channels. As of 2019, 439.4 million Swedish kronor of sales revenue from Swedish publishers came from physical bookstores, which is a decrease of nearly 40 million kronor compared to the previous year. In contrast, sales revenue from digital subscription services grew by over 90 million Swedish kronor.

Although the number of new e-book releases nearly doubled within three years, Swedes still prefer to read printed books. According to a survey conducted in 2018, more than one third of Swedish respondents read books daily, with only six percent of those surveyed preferring to listen to audio books. E-books were even less popular - just three percent of Swedish individuals interviewed used them on a daily basis.

The Swedish book market is dominated by Albert Bonnier AB. In 2018, the internationally established publishing group generated a turnover of almost 27 billion Swedish kronor. Additionally, Bonnier ranked first in one of Sweden’s best-known book genres, children’s and youth books, with 250 book titles published in this category as of 2018. In comparison, Rabén & Sjögren, that also focuses on children’s literature, published roughly 80 titles less.

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Book market in Sweden

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Fiction books

Children's and youth books

Non-fiction books

Reading habits

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