Book market in Sweden - Statistics & Facts

The book industry in Sweden is undergoing a digitalization process, similar to what occured in the music industry and with print media. The sales revenue generated in high street book stores decreased in recent years, while sales through online bookstores grew. As the digitalization process continues, book publishers are continuing to generate their income via online channels. As of 2015, almost 31 percent of sales revenue from Swedish publishers came from bookstores, which is a decrease of roughly 1 percent compared to the previous year. In contrast, sales revenue from online stores grew by 6 percent.


Although the number of new e-book releases more than doubled within one year, Swedes still prefer to read printed books. According to a survey conducted in 2015, more than one third of Swedish respondents read books daily, with only 4 percent of those surveyed preferring to listen to audio books. E- books were even less popular, with Swedes found to use e-books less frequently than other Nordic countries.

The Swedish book market is dominated by Bonnierförlagen. In 2014, the internationally established publishing group generated a turnover of approximately 1 billion Swedish kronor. Bonnier ranked first in one of Sweden’s best-known book genres – children’s and youth books, with more than 200 books published in this category. In comparison, Rabén & Sjögren, who also focus on children’s literature, published roughly 50 titles less.

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