Book market in Sweden - Statistics & Facts

The book industry in Sweden is undergoing a digitalization process, similar to what occured in the music industry and with print media. The sales revenue generated in high street book stores decreased in recent years, while sales through online bookstores grew. As the digitalization process continues, book publishers are continuing to generate their income via online channels. As of 2017, almost 27 percent of sales revenue from Swedish publishers came from bookstores, which is a decrease of roughly 3 percent compared to the previous year. In contrast, sales revenue from online stores grew by 1 percent.

Although the number of new e-book releases nearly doubled within three years, Swedes still prefer to read printed books. According to a survey conducted in 2017, more than one third of Swedish respondents read books daily, with only 4 percent of those surveyed preferring to listen to audio books. E-books were even less popular - only 2 percent of Swedish individuals interviewed used them on a daily basis.

The Swedish book market is dominated by Bonnierförlagen. In 2014, the internationally established publishing group generated a turnover of approximately 1 billion Swedish kronor. Bonnier ranked first in one of Sweden’s best-known book genres – children’s and youth books, with more than 200 books published in this category as of 2016. In comparison, Rabén & Sjögren, who also focus on children’s literature, published roughly 80 titles less.

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