Whereas before people were reading paper books and magazine, they are now turning to e-books and e-magazines. In a 2017 survey, 20 percent of respondents stated that they read more e-books than print books, and a further 23 percent said that they read both equally. The average revenue per user from e-books hit 57.55 U.S. dollars in 2016 and is due to grow to 60.69 U.S. dollars by 2022. Similarly, the average revenue per user from e-magazines is expected to grow from 28.95 U.S. dollars to 31.24 U.S. dollars in the same timeframe.
However, the e-book market is expected to stay relatively steady in the coming years with only a small increase in revenue projected. In contrast, the revenue generated from the e-Paper industry is predicted to almost double between 2016 and 2022 from just over 1.2 billion U.S. dollars to 2.2 billion U.S. dollars. As a result, forecasts predict that the digital publishing industry as a whole will generate revenue of almost 8.9 billion U.S. dollars in the United States in 2022.