• Sweden: daily usage of digital and online media 2018

Premium

This statistic displays the daily consumption of digital and online media in Sweden in 2018. During the survey period, 71 percent of respondents in Sweden stated that they have used social networks on a daily basis. Streaming music ranked second, according to 42 percent of individuals interviewed.

Viewing TV is a good example of changed media use behavior - while the share of Swedish individuals watching television daily decreased from 86 percent in 2010 to 82 percent in 2018, viewing web TV services grew from 21 percent in 2011 to 36 percent in 2018. The same applies to newspapers - the daily reach of online versions increased by tem percent in a time period of ten years, whereas the usage of printed daily press declined highly in Sweden.

Share of individuals using the following digital and online media daily in Sweden in 2018

	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Source

Show detailed source information?

Already a member?

Source

Show sources information

Show publisher information

Release date

May 2019

More information

Region

Sweden

Survey time period

2018

Number of respondents

6,094 respondents

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to social networks, communities, discussion forums, chat groups or blogs.
** digital or online morning papers, evening papers, magazines, radio or TV.
*** wearable digital players: PC, laptop, tablet or other media players.
**** PC games, console games, games on mobile phone, tablet or games on the internet.