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Daily usage of digital and online media in Sweden 2018
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Daily usage of digital and online media in Sweden 2018
Share of individuals using the following digital and online media daily in Sweden in 2018
by Julia Stoll,
last edited
Jul 4, 2019
This statistic displays the daily consumption of digital and online media in Sweden in 2018. During the survey period, 71 percent of respondents in Sweden stated that they have used social networks on a daily basis. Streaming music ranked second, according to 42 percent of individuals interviewed.
Viewing TV is a good example of changed media use behavior - while the share of Swedish individuals watching television daily decreased from 86 percent in 2010 to 82 percent in 2018, viewing web TV services grew from 21 percent in 2011 to 36 percent in 2018. The same applies to newspapers - the daily reach of online versions increased by tem percent in a time period of ten years, whereas the usage of printed daily press declined highly in Sweden.
Share of individuals using the following digital and online media daily in Sweden in 2018
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by Julia Stoll,
last edited
Jul 4, 2019
This statistic displays the daily consumption of digital and online media in Sweden in 2018. During the survey period, 71 percent of respondents in Sweden stated that they have used social networks on a daily basis. Streaming music ranked second, according to 42 percent of individuals interviewed.
Viewing TV is a good example of changed media use behavior - while the share of Swedish individuals watching television daily decreased from 86 percent in 2010 to 82 percent in 2018, viewing web TV services grew from 21 percent in 2011 to 36 percent in 2018. The same applies to newspapers - the daily reach of online versions increased by tem percent in a time period of ten years, whereas the usage of printed daily press declined highly in Sweden.
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- Show publisher information
- Release date
- May 2019
- Region
- Sweden
- Survey time period
- 2018
- Number of respondents
- 6,094 respondents
- Age group
- 9-79 years
- Method of interview
- Telephone interview
- Supplementary notes
-
* refers to social networks, communities, discussion forums, chat groups or blogs.
** digital or online morning papers, evening papers, magazines, radio or TV.
*** wearable digital players: PC, laptop, tablet or other media players.
**** PC games, console games, games on mobile phone, tablet or games on the internet.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2019
More information
- Region
- Sweden
- Survey time period
- 2018
- Number of respondents
- 6,094 respondents
- Age group
- 9-79 years
- Method of interview
- Telephone interview
- Supplementary notes
-
* refers to social networks, communities, discussion forums, chat groups or blogs.
** digital or online morning papers, evening papers, magazines, radio or TV.
*** wearable digital players: PC, laptop, tablet or other media players.
**** PC games, console games, games on mobile phone, tablet or games on the internet.
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Media usage in Sweden
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Statistics on "Media usage in Sweden"
- Overview
The most important statistics
- Media use index in Sweden in 2018Media use index in Sweden 2018
- Average household spending on selected media in Sweden in 2017 (in SEK)Average household spending on selected media in Sweden 2017
- Share of individuals using the following media daily in Sweden in 2018Daily media usage in Sweden 2018, by medium
- Share of respondents using the following media daily in Sweden in 2018, by genderDaily media usage in Sweden 2018, by gender
- Average daily time spent with media in Sweden from 2008 to 2018 (in minutes)Average time spent with media per day in Sweden 2008-2018
- Average time spent per day with selected media in Sweden in 2018 (in minutes)Average time spent per day with media in Sweden 2018
- Average time spent per day with selected media in Sweden in 2018, by gender (in minutes)Average time spent per day with media in Sweden 2018, by gender
- Ranking of online news brands in Sweden in 2018, by weekly reachRanking of online news brands in Sweden 2018, by weekly reach
- Online and digital media
The most important statistics
- Number of internet users in Sweden from 2012 to 2017, by frequencyNumber of internet users in Sweden 2012-2017, by frequency
- Share of individuals using the following digital and online media daily in Sweden in 2018Daily usage of digital and online media in Sweden 2018
- How often do you watch online TV services?Frequency of watching online TV services in Sweden 2018
- How often do you watch movies or videos on the internet?Frequency of watching movies or videos on the internet in Sweden 2018
- How often do you listen to radio stations on the internet? Frequency of listening to radio stations on the internet in Sweden 2018
- How often do you read daily newspapers on the internet? Frequency of reading daily newspapers on the internet in Sweden 2018
- How often do you read e-books on the internet? Frequency of reading e-books on the internet in Sweden 2018
- How often do you listen to music on the internet?Frequency of listening to music on the internet in Sweden 2018
- Television
The most important statistics
- Number of TV households in Sweden from 2008 to 2017 (in millions)Number of TV households in Sweden 2008-2017
- Share of daily media usage time spent* on watching traditional TV on average in Sweden from 2007 to 2017Share of daily media usage time spent on watching traditional TV in Sweden 2007-2017
- Average daily television viewing time in Sweden from 2008 to 2018 (in minutes)Average daily TV viewing time in Sweden 2008-2018
- Average daily television viewing time in Sweden from 2014 to 2018, by age group (in minutes)Average daily TV viewing time in Sweden 2014-2018, by age
- Average daily TV reach in Sweden from 2008 to 2018Average daily TV reach in Sweden 2008-2018
- Share of individuals who have watched television daily in Sweden in 2018, by age groupDaily TV consumption in Sweden 2018, by age
- How often do you usually watch films or TV program in your leisure time?Frequency of film or TV watching among children in Sweden 2016, by age group
- Ranking of television channels in Sweden in 2018, by audience shareTV channels in Sweden 2018, by audience share
- Radio
The most important statistics
- Average daily time spent on listening to the radio in Sweden from 2014 to 2018 (in minutes)Average daily time spent on listening to the radio in Sweden 2014-2018
- Average time spent on listening to radio per day in Sweden in 2016 and 2017, by age group and gender (in minutes)Time spent on listening to radio per day in Sweden 2016-2017, by age and gender
- Average radio reach per day in Sweden from 2007 to 2017Average radio reach per day in Sweden 2007-2017
- Average radio reach per day in Sweden in 2016 and 2017, by age group and genderAverage radio reach per day in Sweden 2016-2017, by age group and gender
- Share of respondents who have listened to the radio daily in Sweden from 2009 to 2018Daily radio usage in Sweden 2009-2018
- Share of individuals who have listened to the radio daily in Sweden in 2018, by age groupDaily radio consumption in Sweden in 2018, by age
- Could you tell me to what extent you listen to the radio?Frequency of listening to radio in Sweden 2018
- How often do you listen to radio using the following platforms?Survey on listening to radio using selected platforms in Sweden 2017, by frequency
- Print media
The most important statistics
- Paid circulation of daily newspapers in Sweden from 2007 to 2017 (in 1,000 copies)Circulation of daily newspapers in Sweden from 2007-2017
- Average time spent on reading daily newspapers per day in Sweden from 2014 to 2018 (in minutes)Average time spent on reading daily newspapers per day in Sweden 2014-2018
- Share of individuals who have read daily newspapers on an average day in Sweden from 2009 to 2018Daily newspaper consumption in Sweden 2009-2018
- Ranking of selected city newspapers in Sweden in 2017, by number of readers (in 1,000s)Ranking of city newspapers in Sweden 2017, by number of readers
- Ranking of evening newspapers in Sweden in 2017, by number of readers (in 1,000s)Ranking of evening newspapers in Sweden 2017, by number of readers
- Share of individuals who have read magazines daily in Sweden from 2009 to 2018Daily magazine consumption in Sweden 2009-2018
- Share of individuals who have read magazines daily in Sweden in 2018, by age groupDaily magazine consumption in Sweden 2018, by age
- Average daily time spent on reading books in Sweden from 2009 to 2018 (in minutes)Average daily time spent on reading books in Sweden 2009-2018
- Music
The most important statistics
- Average time spent listening to music per day in Sweden in 2018, by gender and age (in minutes)Average time spent listening to music in Sweden 2018, by gender and age
- Share of individuals who have listened to music weekly in Sweden from 2013 to 2017Share of individuals listening to music weekly in Sweden 2013-2017
- How often do you usually listen to music in your leisure time?Frequency of listening to music among children in Sweden by age group 2016
- How often does your child listen to music in the leisure time?Frequency of small children listening to music in Sweden 2016, by age
- How long do you listen to music on an average day?Duration of listening to music per day among children in Sweden 2016, by age group
- How long does your child listen to music on a normal day?Duration of small children listening to music in Sweden 2016, by age
- Share of individuals who have bought music in Sweden in 2018, by formatShare of individuals buying music in Sweden 2018, by format
- Share of individuals using CDs and vinyl daily in Sweden in selected years from 2009 to 2018Daily CD consumption in Sweden 2009-2018
- Cinema, film & video
The most important statistics
- Number of cinema admissions in Sweden from 2009 to 2017 (in millions)Cinema admissions in Sweden 2009-2017
- Share of individuals visiting the cinema in the last 12 months in Sweden in selected years from 2007 to 2017Share of individuals visiting the cinema last year in Sweden 2007-2017
- Share of individuals visiting the cinema in the last 12 months in Sweden in selected years from 2007 to 2017, by genderShare of individuals visiting the cinema last year in Sweden 2007-2017, by gender
- Share of individuals visiting the cinema in the last 12 months in Sweden in 2017, by age groupShare of individuals visiting the cinema last year in Sweden 2017, by age
- Share of children visiting the cinema in the last half year in Sweden from 2016 to 2017, by gender and age groupShare of children visiting the cinema in Sweden 2016-2017, by gender and age
- Ranking of the most successful films at cinemas in Sweden in 2018, by number of admissionsRanking of the most successful films at cinemas in Sweden 2018, by admissions
- DVD video player or recorder penetration of TV households in Sweden from 2009 to 2017DVD video player or recorder penetration of TV households in Sweden 2009-2017
- Blu-ray player or recorder penetration among TV households in Sweden from 2009 to 2017Blu-ray player or recorder penetration of TV households in Sweden 2009-2017
- Gaming
The most important statistics
- Share of individuals playing PC games per day in Sweden in selected years from 2008 to 2018Share of individuals playing PC games per day in Sweden 2008-2018
- Share of individuals playing PC games per day in Sweden in selected years from 2008 to 2018, by age groupShare of individuals playing PC games per day in Sweden 2008-2018, by age
- Share of individuals playing video games daily in Sweden in 2018, by gender and ageShare of individuals playing video games daily in Sweden 2018, by gender and age
- How often do you play video games on the internet?Share of pupils playing online video games in Sweden 2018, by frequency
- Do you have access to Xbox, Playstation or Wii?Survey on access to game consoles among children in Sweden 2016, by age group
- How often do you usually play video games in your leisure time?Frequency of playing video games among children in Sweden 2016, by age
- How long do you play video games on an average day?Duration of playing video games among children in Sweden 2016, by age
- Leading mobile gaming app titles in the Google Play Store in Sweden in December 2018, by number of downloads (in 1,000s)Leading gaming apps in Google Play in Sweden 2018, by downloads
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Statistics on "Media usage in Sweden"
- Media use index in Sweden in 2018
- Average household spending on selected media in Sweden in 2017 (in SEK)
- Share of individuals using the following media daily in Sweden in 2018
- Share of respondents using the following media daily in Sweden in 2018, by gender
- Average daily time spent with media in Sweden from 2008 to 2018 (in minutes)
- Average time spent per day with selected media in Sweden in 2018 (in minutes)
- Average time spent per day with selected media in Sweden in 2018, by gender (in minutes)
- Ranking of online news brands in Sweden in 2018, by weekly reach
- Ranking of offline news brands (TV, radio and print) in Sweden in 2018, by weekly reach
- Number of internet users in Sweden from 2012 to 2017, by frequency
- Share of individuals using the following digital and online media daily in Sweden in 2018
- How often do you watch online TV services?
- How often do you watch movies or videos on the internet?
- How often do you listen to radio stations on the internet?
- How often do you read daily newspapers on the internet?
- How often do you read e-books on the internet?
- How often do you listen to music on the internet?
- How often do you play online games?
- Number of TV households in Sweden from 2008 to 2017 (in millions)
- Share of daily media usage time spent* on watching traditional TV on average in Sweden from 2007 to 2017
- Average daily television viewing time in Sweden from 2008 to 2018 (in minutes)
- Average daily television viewing time in Sweden from 2014 to 2018, by age group (in minutes)
- Average daily TV reach in Sweden from 2008 to 2018
- Share of individuals who have watched television daily in Sweden in 2018, by age group
- How often do you usually watch films or TV program in your leisure time?
- Ranking of television channels in Sweden in 2018, by audience share
- Ranking of TV programs in Sweden in 2018, by number of viewers (in 1,000s)
- Average daily time spent on listening to the radio in Sweden from 2014 to 2018 (in minutes)
- Average time spent on listening to radio per day in Sweden in 2016 and 2017, by age group and gender (in minutes)
- Average radio reach per day in Sweden from 2007 to 2017
- Average radio reach per day in Sweden in 2016 and 2017, by age group and gender
- Share of respondents who have listened to the radio daily in Sweden from 2009 to 2018
- Share of individuals who have listened to the radio daily in Sweden in 2018, by age group
- Could you tell me to what extent you listen to the radio?
- How often do you listen to radio using the following platforms?
- Market share of selected radio channels in Sweden in 2017
- Paid circulation of daily newspapers in Sweden from 2007 to 2017 (in 1,000 copies)
- Average time spent on reading daily newspapers per day in Sweden from 2014 to 2018 (in minutes)
- Share of individuals who have read daily newspapers on an average day in Sweden from 2009 to 2018
- Ranking of selected city newspapers in Sweden in 2017, by number of readers (in 1,000s)
- Ranking of evening newspapers in Sweden in 2017, by number of readers (in 1,000s)
- Share of individuals who have read magazines daily in Sweden from 2009 to 2018
- Share of individuals who have read magazines daily in Sweden in 2018, by age group
- Average daily time spent on reading books in Sweden from 2009 to 2018 (in minutes)
- Share of individuals who have read books daily in Sweden from 2009 to 2018
- Share of individuals who have read books daily in Sweden in 2018, by age group
- Average time spent listening to music per day in Sweden in 2018, by gender and age (in minutes)
- Share of individuals who have listened to music weekly in Sweden from 2013 to 2017
- How often do you usually listen to music in your leisure time?
- How often does your child listen to music in the leisure time?
- How long do you listen to music on an average day?
- How long does your child listen to music on a normal day?
- Share of individuals who have bought music in Sweden in 2018, by format
- Share of individuals using CDs and vinyl daily in Sweden in selected years from 2009 to 2018
- Share of individuals using CDs and vinyl daily in Sweden in 2018, by gender and age
- Share of individuals downloading or streaming music daily in Sweden from 2009 to 2018
- Number of cinema admissions in Sweden from 2009 to 2017 (in millions)
- Share of individuals visiting the cinema in the last 12 months in Sweden in selected years from 2007 to 2017
- Share of individuals visiting the cinema in the last 12 months in Sweden in selected years from 2007 to 2017, by gender
- Share of individuals visiting the cinema in the last 12 months in Sweden in 2017, by age group
- Share of children visiting the cinema in the last half year in Sweden from 2016 to 2017, by gender and age group
- Ranking of the most successful films at cinemas in Sweden in 2018, by number of admissions
- DVD video player or recorder penetration of TV households in Sweden from 2009 to 2017
- Blu-ray player or recorder penetration among TV households in Sweden from 2009 to 2017
- Consumer spending on digital and physical video in Sweden from 2009 to 2017 (in billion SEK)
- Share of individuals playing PC games per day in Sweden in selected years from 2008 to 2018
- Share of individuals playing PC games per day in Sweden in selected years from 2008 to 2018, by age group
- Share of individuals playing video games daily in Sweden in 2018, by gender and age
- How often do you play video games on the internet?
- Do you have access to Xbox, Playstation or Wii?
- How often do you usually play video games in your leisure time?
- How long do you play video games on an average day?
- Leading mobile gaming app titles in the Google Play Store in Sweden in December 2018, by number of downloads (in 1,000s)
- Leading iPhone gaming apps in Sweden in December 2018, by number of downloads (in 1,000s)
- Leading iPad gaming apps in Sweden in December 2018, by number of downloads (in 1,000s)
- Percentage change in digital media consumption in Italy in 2018, by category
- Have you ever consumed digital media by downloading, streaming or accessing it online?*
- Share of respondents who consume news through online media in Singapore as of February 2019, by media brand
- Share of people listening to podcasts weekly in Denmark from 2015 to 2018
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- Which of the following media do you use at least once a week?
- Which of the following media do you use at least once a week?
- Cost to deliver BBC future media services to individual users per user hour in the United Kingdom (UK) from 2011/12 to 2013/14, by service (in pence)
- Share of children who joined online game alliances as of September 2015, by age group
- Which of the following content or services have you personally used for free in the past month?
- Weekly time spent using selected media among children in the United States in 4th quarter 2016 (in minutes)
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