Daily usage of digital and online media in Sweden 2018

This statistic displays the daily consumption of digital and online media in Sweden in 2018. During the survey period, 71 percent of respondents in Sweden stated that they have used social networks on a daily basis. Streaming music ranked second, according to 42 percent of individuals interviewed.

Viewing TV is a good example of changed media use behavior - while the share of Swedish individuals watching television daily decreased from 86 percent in 2010 to 82 percent in 2018, viewing web TV services grew from 21 percent in 2011 to 36 percent in 2018. The same applies to newspapers - the daily reach of online versions increased by tem percent in a time period of ten years, whereas the usage of printed daily press declined highly in Sweden.

Share of individuals using the following digital and online media daily in Sweden in 2018

Share of respondents
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Release date

May 2019



Survey time period


Number of respondents

6,094 respondents

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to social networks, communities, discussion forums, chat groups or blogs.
** digital or online morning papers, evening papers, magazines, radio or TV.
*** wearable digital players: PC, laptop, tablet or other media players.
**** PC games, console games, games on mobile phone, tablet or games on the internet.

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Statistics on "Media usage in Sweden"

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