Burberry produces and distributes a wide range of luxury outerwear for both men and women around the globe, but most of its revenue is generated through the sales of accessories. It also generates sales through concessions in third-party stores. Its fashion houses offer a selection of fashion accessories that include: handbags, wallets, purses and umbrellas and also produces and deals in other items such as: fragrances, sunglasses and cosmetic products. In 2017, Burberry operated a total of 255 concessions and 46 franchise stores worldwide.
With the personal luxury goods online market valued at over 23 billion Euros, the Burberry brand has continued to build a global reputation for innovative product design. Through dynamic retail strategies and digital marketing initiatives — with heavy reliance on social media platforms — it has grown to become one of the most followed luxury brands on Facebook as of 2017. It was also one of the most followed fashion brands on twitter with around 8.5 million followers as of 2018.
Among affluent households in the United States, Burberry remains a popular luxury brand, with 8.5 percent of households with an income of 200 thousand U.S. dollars or more owning at least one Burberry branded product. Burberry has also made a name for itself as a luxury cosmetics brand. In a 2017 survey, 46 percent of women in the United States recognized Burberry as a prestige makeup brand.