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Burberry - Statistics & Facts

Burberry is a British luxury design house and clothing brand with headquarters in London, England. Established in 1856, the company mainly focused on outdoor attire at the onset before moving on to the high fashion market. The company has now grown to become one of the most valuable luxury brands worldwide. Famous for its trench coats and signature tartan lining pattern, the company generated over 2.8 billion GBP in annual revenue worldwide in 2022, most of it coming from the Asia Pacific region.

Burberry product lines

Burberry produces and distributes a wide range of luxury outerwear for both men and women around the globe, but most of its revenue is generated through the sales of accessories. It also generates sales through concessions in third-party stores. Its fashion houses offer a selection of fashion accessories that include handbags, wallets, purses and umbrellas, and also produces and deals in other items such as fragrances, sunglasses and cosmetic products. As of 2022, Burberry operated a total of 218 stores worldwide.

Burberry has also made a name for itself as a luxury cosmetics brand. In 2020, there were over 358,000 users in Great Britain who used Burberry Body, the brand's popular fragrance for women. In addition to Burberry Body, 520,000 consumers used other Burberry eau de toilettes and perfumes.

Online and digital capabilities

With the personal luxury goods online market valued around 62 billion euros, the Burberry brand has continued to build a global reputation for innovative product design. Through dynamic retail strategies, it has grown to become one of the most capable luxury brands in terms of omnichannel capabilities. The brand has also been the forerunner of digital capabilities, such as metaverse projects and NFT launches. In 2022, Burberry was among the top three luxury brands most ready for the metaverse.

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