Burberry - Statistics & Facts

Burberry is a British luxury design house and clothing brand with headquarters in London, England. Established in 1856, the company mainly focused on outdoor attire at the onset before moving on to the high fashion market. The company has now grown to become one of the most valuable luxury brands worldwide. Famous for its trench coats and signature tartan lining pattern, the company generated over two billion GBP in annual revenue worldwide (most of it coming from the Asia Pacific region) in 2016.


Burberry produces and distributes a wide range of luxury outerwear for both men and women around the globe, but most of its revenue is generated through the sales of accessories. It also generates sales through concessions in third-party stores. The company is ranked amongst the leading apparel/accessories companies worldwide. Its fashion houses offer a selection of fashion accessories that include: handbags, wallets, purses and umbrellas and also produces and deals in other items such as: fragrances, sunglasses and cosmetic products. In 2016, Burberry operated a total of 214 concessions and 24 franchise stores worldwide.

With the the personal luxury goods online market valued at close to 20 billion Euros, the Burberry brand has continued to build a global reputation for innovative product design. Through dynamic retail strategies and digital marketing initiatives — with heavy reliance on social media platforms — it has grown to become one of the leading mobile e-commerce consumer brand manufacturers. As a supplement to its digital marketing initiatives, Burberry boasts of a widely viewed Youtube channel showcasing some of its most talented endorsers.

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Burberry - Important statistics

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