The company’s businesses and brands are organized into four product categories: Outdoor & Action Sports, Jeanswear, Imagewear, and Other. Its Outdoor & Action Sports segment includes widely-established brands such as Timberland, Eastpak, Jansport and Northface. More than 7 billion U.S. dollars was generated in revenue from VF Corporation’s outdoor and action sports segment in 2016. Popular brands produced in the Jeanswear segment include Lee and Wrangler jeans. In 2016, profit from VF Corporation’s jeanswear segment amounted to around 492 million U.S. dollars and over 100 million U.S. dollars in revenue was generated from VF Corporation’s imagewear brand segment.
In the United States, VF Corporation spends around 400 billion U.S. dollars on advertising alone with roughly 41 million U.S. dollars going into the denim brand, Lee. VF Imagewear is currently contracted to provide service uniforms and insignia for U.S. Customs and Border Protection officers.