VF Corporation - Statistics & Facts

VF Corporation is an American manufacturer of branded apparel, footwear and accessories with its headquarters located in Greensboro, North Carolina. Founded in 1899, the company has since grown to become one of the world's leading apparel/accessories companies. VF Corporation has products in over five thousand stores worldwide, many of which are located in the Americas region. The United States is responsible for most of the company's revenue, which amounted to at total of over 13.8 billion U.S. dollars in 2019.

The company's businesses and brands are organized into four product categories: Outdoor & Action Sports, Jeanswear, Imagewear, and Other. Its Outdoor & Action Sports segment includes widely-established brands such as Timberland, Eastpak, Jansport and Northface. More than 4.6 billion U.S. dollars was generated in revenue from VF Corporation's outdoor and action sports segment in 2019. VF Imagewear is currently contracted to provide service uniforms and insignia for U.S. Customs and Border Protection officers. Popular brands produced in the Work segment include Dickies and Bulwark Protection. In 2019, profit from VF Corporation's jeanswear segment amounted to over 720 million U.S. dollars and over 742 million U.S. dollars in revenue was generated from VF Corporation's work brand segment.

VF Corporation spent roughly 845 million U.S. dollars on advertising in 2019 alone. Consumers seem receptive, as VF Corporation brands' Vans, Dickies, and North Face have all consistently seen positive rates of growth in sales. In 2018, VF Corporation enacted a strategic repositioning campaign that involved the spin-off from several of its jean companies into a separate firm, Kontoor Brands. Kontoor Brands, Inc. is a global lifestyle apparel company with a portfolio of some of the world's most iconic denim brands: Wrangler and Lee.

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VF Corporation

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