The company's businesses and brands are organized into four product categories: Outdoor & Action Sports, Jeanswear, Imagewear, and Other. Its Outdoor & Action Sports segment includes widely-established brands such as Timberland, Eastpak, Jansport and Northface. More than 4.6 billion U.S. dollars was generated in revenue from VF Corporation's outdoor and action sports segment in 2019. VF Imagewear is currently contracted to provide service uniforms and insignia for U.S. Customs and Border Protection officers. Popular brands produced in the Work segment include Dickies and Bulwark Protection. In 2019, profit from VF Corporation's jeanswear segment amounted to over 720 million U.S. dollars and over 742 million U.S. dollars in revenue was generated from VF Corporation's work brand segment.
VF Corporation spent roughly 845 million U.S. dollars on advertising in 2019 alone. Consumers seem receptive, as VF Corporation brands' Vans, Dickies, and North Face have all consistently seen positive rates of growth in sales. In 2018, VF Corporation enacted a strategic repositioning campaign that involved the spin-off from several of its jean companies into a separate firm, Kontoor Brands. Kontoor Brands, Inc. is a global lifestyle apparel company with a portfolio of some of the world's most iconic denim brands: Wrangler and Lee.