Global Sports Apparel Market
The global sports and apparel industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.
The global sportswear market is highly competitive. The industry has seen many mergers and acquisitions over recent years. Key players in the industry include Reebok, Adidas, Puma and Nike.
In the years to come, more health-conscious older demographics in the US, the EU, Japan, and other developing countries across Latin America and Asia will drive demand. Women, in particular, will become increasingly present as a strong consumer demographic for the sports apparel industry. This will see companies market their products specifically to women to answer their needs. The line between sports apparel and fashion apparel will become increasingly blurred, encouraging more collaboration between the sporting and fashion industries. Some companies have already begun collaborating with fashion designers and celebrities in order to produce a new style that will appeal to the younger demographic.