Global Sports Apparel Market
The global sports and apparel industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.
The global sportswear market is highly competitive. The industry has seen many mergers and acquisitions over recent years. Key players in the industry include Nike, Adidas, Puma, and Under Armour.