Polo Ralph Lauren Corporation (NYSE—RL), originally Ralph Lifshitz, was founded by Ralph Lauren in 1967. The
Company began by selling creatively designed neckties. The popularity of the Polo label led to the opening of the company’s first boutique located in Bloomingdales during 1969. Currently, the company is involved in the design, marketing, and distribution of upscale lifestyle products for both men and women. Polo Ralph Lauren owns rights to numerous trademarks, including the “famous polo player astride a horse”.
Ralph Lauren: financials
In 2021, the company's global revenue amounted to 4.4 billion U.S. dollars, making it one of the worst fiscal years of the past decade. The sharp decline in Ralph Lauren's revenue was a reflection of the impact of the coronavirus (COVID-19) pandemic particularly on the luxury goods industry. While store sales of Ralph Lauren slumped particularly in Europe and North America, in the Asian market the impact was not as hard, with sales declining only by six percent in 2021. Despite the big loss in the company's global revenue, Ralph Lauren is still among the leading companies dealing in luxury goods worldwide according to a global report on luxury and cosmetic products from Ernst & Young.
Ralph Lauren's retail strategy
The network of Ralph Lauren's retail stores focuses on showcasing the "World of Ralph Lauren". Advertisements that are intended to portray a lifestyle rather than a specific product. Therefore it is of little surprise that the company's advertising and marketing expenses were in excess of 265 million U.S. dollars in 2021.
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In the following 5 chapters, you will quickly find the 35 most important statistics relating to "Ralph Lauren".