Polo Ralph Lauren Corporation (NYSE—RL), originally Ralph Lifshitz, was founded by Ralph Lauren in 1967. The
Company began by selling creatively designed neckties. The popularity of the Polo label led to the opening of the company’s
first boutique located in Bloomingdales during 1969. Currently, the company is involved in the design, marketing, and
distribution of upscale lifestyle products for both men and women. Polo Ralph Lauren owns rights to numerous trademarks,
including the “famous polo player astride a horse”. In 2016, the company's global revenue amounted to over seven billion U.S. dollars, making it the ninth biggest apparel retailer in the world in 2015 according to Apparel Magazine.
The network of Ralph Lauren's retail stores focuses on showcasing the "World of Ralph Lauren". Advertisements that are intended to portray a lifestyle rather than a specific product. The company employs about 26,000 people and operates over 13,000 distribution centers worldwide. With a pre-established network of retailing and department stores, it is very easy and convenient for the Ralph Lauren Corporation to bring in new line of products.
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