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Ralph Lauren - Statistics & Facts

Polo Ralph Lauren Corporation (NYSE—RL), originally Ralph Lifshitz, was founded by Ralph Lauren in 1967. The Company began by selling creatively designed neckties. The popularity of the Polo label led to the opening of the company’s first boutique located in Bloomingdales during 1969. Currently, the company is involved in the design, marketing, and distribution of upscale lifestyle products for both men and women. Polo Ralph Lauren owns rights to numerous trademarks, including the “famous polo player astride a horse”.

In 2019, the company's global revenue amounted to just over six billion U.S. dollars, making it one of the leading companies dealing in luxury goods worldwide according to a global report on luxury and cosmetic products from Ernst & Young.

The network of Ralph Lauren's retail stores focuses on showcasing the "World of Ralph Lauren". Advertisements that are intended to portray a lifestyle rather than a specific product. Therefore it is of little surprise that the company's advertising and marketing expenses were in excess of 270 million U.S. dollars in 2019.

As of 2019, Ralph Lauren operated 121 retail stores throughout the world. However, Ralph Lauren's main focus is their boutique style model consisting of 'shops-within-shops'. As of 2019, the company had a network of over 13,000 shops-within-shops in North America alone. The company employs about 24,300 people and operates approximately 13,000 distribution centers worldwide. With a pre-established network of retailing and department stores, it is very easy and convenient for the Ralph Lauren Corporation to bring in new lines of products.

Interesting statistics

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Ralph Lauren

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Consumer behavior


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