Even if the product is removed from store shelves, very few steps are taken to remove the product from homes, childcare facilities, secondhand stores and garage sales. Millions of recalled products are still in use. The most exposed to this threat are children and infants. In 2015, around 18 of the 68 recalled children's products were nursery products. In the same year, about 28 recalls of children's products resulted in choking, strangulation, entrapment, suffocation or entanglement.
The cost of issuing recalls can only be estimated as it is difficult to quantify the economic loss that results from a reduction in brand reputation and future sales. As of 2016, the costliest recall worldwide was Takata airbags at a loss of 26 billion U.S. dollars . The issue involved defective inflator and propellant devices that deployed improperly in the event of a crash, shooting metal fragments into vehicle occupants. Issuing recalls may have a negative long term impact on a brand’s reputation. In 2016 poll, about 66 percent of the U.S. respondents thought that a product recall or contamination that may cause illness was either very or extremely damaging to a brand's reputation.