Of course, along with the popularity, availability and mass production of TVs, the price has been decreasing for the older technologies available. In Germany, the average prices of plasma and LCD TVs have been driven down year over year since 2008. As prices are dropping for older technologies, penetration rates of smart TV sets in the United Kingdom are rising, but they still lag behind when comparing them to Danish penetration rates of smart TVs. Also, TV technologies such as ultra high definition (UHD) TV sets are increasing their sales, whereas regular HDTV and HD ready TV set ownership in the UK is almost the norm, and in France the HD penetration rates in households are even higher. 3D TVs in Great Britain have seen an increase in penetration rates for a while, but have been below 10 percent for the vast majority of the time since 2011.
Having the TV running while being preoccupied at home is something often seen in households. Many consumers enjoy having the TV as background noise. For example, in Spain, Portugal, and Switzerland more than half of consumers state that the last time they used the internet while watching television they used their smartphone.