For many years, television was the unchallenged champion when it came to daily time spent with media by consumers. In 2007, the average UK consumer spent 4.1 hours watching television, whereas a mere 42 minutes were set aside for the internet. However, digital media usage time increased significantly over the next few years, whereas TV viewing time steadily fell and was eventually surpassed by digital in 2013. In 2017, the average daily television viewing time came to 3.38 hours per individual, with consumers aged 65 years and older spending the most time in front of the TV at 5.7 hours per day and women out-watching men by a little over half an hour.
In terms of content, viewers favored entertainment shows, with 18.47 percent of the monthly audience share going to programs of this genre. Documentaries and dramas; including series, soaps and single plays, ranked next highest. The most popular TV channel was BBC 1, with a quarterly reach of around 55 million viewers from July to September 2019. Channel 4 and BBC2 came in second and third.
The rise of video-on-demand (VOD) cannot be ignored. The number of households with subscription video-on-demand (SVOD) services has been rapidly increasing year after year. With this, online TV revenues have also grown to over 2.6 billion GBP.