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Gambling industry in Italy - statistics & facts

In Italy, gambling, betting, and lotteries are legal. To operate them, providers must acquire a gambling license issued by the state. In 2021, the total amount wagered in the Italian gambling market peaked at over 111 billion euros, bouncing back after the sharp drop experienced in 2020 due to the impact of the coronavirus (COVID-19) pandemic. Although the gross gaming revenue (GGR) of the gambling industry in Italy also rose in 2021, totaling roughly 15.5 billion euros, it remained below pre-pandemic levels. The GGR, namely the profit made by game providers, is the difference between the amount wagered and the total player wins. In 2021, amusement with prize (AWP) slot machines, video lottery terminals (VLTs), and skill with prize (SWP) gambling machines were the type of games generating the highest GGR in the Italian gambling market.

The rise of online gambling during the COVID-19 pandemic

While the Italian retail gambling segment lost nearly six billion euros in GGR between 2019 and 2021 due to the impact of the pandemic, online gambling gained momentum during the health crisis. Forced to stay at home during the national lockdowns, Italian gamblers resorted to online gaming. In 2021, the total amount wagered in the online gambling market in Italy added up to over 67 billion euros, almost doubling in value compared to 2019. Similarly, the GGR of this market reached 3.7 billion euros that year, the highest figure recorded since 2017. Overall, online card games and fixed odd games reported the highest growth in gross gaming revenue, while sports betting accounted for the second-highest GGR of the online gambling market in Italy in 2021.

Sports betting in Italy: soccer leads the way

Soccer dominates the Italian sports betting market, with wagers quickly recovering in the second year of the pandemic. In 2021, bettors punted approximately 12 billion euros on soccer matches, roughly five times the amount wagered on tennis. That year, the Serie A championship was the league with the highest amount wagered on soccer betting, followed by the English Premier League and the UEFA Champions League. When considering the retail market, Campania was the Italian region with the highest amount wagered on soccer in 2021. Meanwhile, looking at the online sports betting segment, GBO Italy – a company owned by the gambling group Lottomatica S.p.A. – was the sports betting operator holding the highest share of the market in Italy in September 2022, ahead of Snaitech, Sisal, and Bet365.

Interesting statistics

In the following 5 chapters, you will quickly find the 30 most important statistics relating to "Gambling industry in Italy".

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