Sports betting is very popular in Italy. In 2017, football bets generated the highest collection among all sport bets in the country, reaching roughly 8.1 billion euros. Snai, the leading gaming and betting company in Italy had a turnover of around 9741.9 million euros in 2017. When considering online sports betting specifically, the leading company as of July 2018 was Bet 362. In the first seven months of 2018, Milan was the city with the highest cash inflow from fixed odds horse-race betting. In 2018, Naples had the highest cash inflow from sports bets placed in betting agencies.
In 2018, Italy had four casinos on its territory: Casino Municipale di Campione d'Italia (closed in July 2018), Casino di Sanremo, Casino di Venezia and Casino de la Vallee. In 2017, Casinò di Campione generated the highest revenue, and the highest cash inflow was largely provided by slot machines across all the casinos. Casino di Venezia, which is believed to be the first casino established in Italy and Europe, had a revenue of 75.4 million euros in 2017. Considering online casinos, market shares show that Pokerstars, Lottomatica and Sisal rank in the top three.
According to different sources, it is possible to create a profile of the typical Italian gambler. It is a male and is most certainly a no-risk gambler. Among Millennials, 21 percent started gambling out of curiosity or by chance, but around one third of them would say it is a waste of money.