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Gambling industry in Italy - statistics & facts

In Italy, gambling, betting, and lotteries are legal. To operate them, providers must acquire a gambling license issued by the state. The total amount wagered in the Italian gambling market reached around 88 billion euros in 2020, decreasing sharply over 2019 due to the impact of the coronavirus (COVID-19) pandemic. That year, gambling venues, betting shops, and casino halls had to stay close for several months as the country enacted emergency restrictions to limit the spread of the virus. As a result of these closures, the gross gaming revenue (GGR) of the gambling industry in Italy amounted to roughly 13 billion euros in 2020, the lowest figure recorded since 2015. The GGR, namely the profit made by game providers, is the difference between the amount wagered and the total player wins. In 2020, amusement with prize (AWP) slot machines, video lottery terminals (VLTs), and skill with prize (SWP) gambling machines were the type of games generating the highest GGRs of the Italian gambling market.

The rise of online gambling during the coronavirus (COVID-19) pandemic

While the Italian retail gambling sector lost over seven billion euros in GGR due to the impact of the pandemic, online gambling gained momentum during the health crisis. Forced to stay at home during the national lockdown, Italian gamblers resorted to online gaming. In 2020, the total amount wagered in the online gambling market in Italy added up to over 49 billion euros, experiencing a staggering annual increase of 13 billion euros. Similarly, the GGR of this sector peaked at nearly 2.7 billion euros. Overall, online card games and fixed odd games reported the highest growth in gross gaming revenue, while sports betting accounted for the second-highest GGR of the online gambling market in Italy in 2020.

Sports betting in Italy: soccer leads the way

Although soccer wagers in Italy dropped in 2020 over the previous year, the sport still dominated the Italian betting market. Overall, bettors punted 9.7 billion euros on soccer matches in 2020, roughly six times the amount wagered on tennis. The Serie A championship was the league with the highest amount wagered on soccer betting that year, followed by the UEFA Champions League and the English Premier League. When considering the retail market, Campania was the Italian region with the highest amount wagered on soccer in 2020. Meanwhile, looking at the online sports betting sector as a whole, Lottomatica was the sports betting site holding the highest share of the market in Italy as of July 2021, ahead of Snaitech, Sisal, and Bet365.

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Online gambling

Betting

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Gambling industry in Italy

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Gambling industry in Italy - statistics & facts

In Italy, gambling, betting, and lotteries are legal. To operate them, providers must acquire a gambling license issued by the state. The total amount wagered in the Italian gambling market reached around 88 billion euros in 2020, decreasing sharply over 2019 due to the impact of the coronavirus (COVID-19) pandemic. That year, gambling venues, betting shops, and casino halls had to stay close for several months as the country enacted emergency restrictions to limit the spread of the virus. As a result of these closures, the gross gaming revenue (GGR) of the gambling industry in Italy amounted to roughly 13 billion euros in 2020, the lowest figure recorded since 2015. The GGR, namely the profit made by game providers, is the difference between the amount wagered and the total player wins. In 2020, amusement with prize (AWP) slot machines, video lottery terminals (VLTs), and skill with prize (SWP) gambling machines were the type of games generating the highest GGRs of the Italian gambling market.

The rise of online gambling during the coronavirus (COVID-19) pandemic

While the Italian retail gambling sector lost over seven billion euros in GGR due to the impact of the pandemic, online gambling gained momentum during the health crisis. Forced to stay at home during the national lockdown, Italian gamblers resorted to online gaming. In 2020, the total amount wagered in the online gambling market in Italy added up to over 49 billion euros, experiencing a staggering annual increase of 13 billion euros. Similarly, the GGR of this sector peaked at nearly 2.7 billion euros. Overall, online card games and fixed odd games reported the highest growth in gross gaming revenue, while sports betting accounted for the second-highest GGR of the online gambling market in Italy in 2020.

Sports betting in Italy: soccer leads the way

Although soccer wagers in Italy dropped in 2020 over the previous year, the sport still dominated the Italian betting market. Overall, bettors punted 9.7 billion euros on soccer matches in 2020, roughly six times the amount wagered on tennis. The Serie A championship was the league with the highest amount wagered on soccer betting that year, followed by the UEFA Champions League and the English Premier League. When considering the retail market, Campania was the Italian region with the highest amount wagered on soccer in 2020. Meanwhile, looking at the online sports betting sector as a whole, Lottomatica was the sports betting site holding the highest share of the market in Italy as of July 2021, ahead of Snaitech, Sisal, and Bet365.

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