Sports betting is very popular in Italy; in 2015, football bets covered 73.98 percent of the sport betting market in Italy. In 2014, gross wins of sports betting amounted to approximately 1.1 billion euros. Snai, the leading gaming and betting company in Italy had a turnover of around 497.4 million euros in 2015. When considering online sports betting specifically, the leading company as of 2016 was Bet 362. In the first four months of 2017, Milan was the city with the highest cash inflow from fixed odds horse-race betting. In 2017, Naples had the highest cash inflow from sports betting placed in betting agencies.
Italy has four casinos on its territory: Casino Municipale di Campione d'Italia, Casino di Sanremo, Casino di Venezia and Casino de la Vallee. In 2017, Casinò di Campione generated the highest revenue, and the highest cash inflow was largely provided by slot machines across all the casinos. Casino di Venezia, which is believed to be the first casino established in Italy and Europe, had a revenue of 80.7 million euros in 2015. Considering online casinos, the market shares show that Lottomatica, Sisal and Pokerstars rank in the top three. For all of Europe, the online gambling market share amounted to 15 percent in 2015, and is predicted to reach 18 percent by 2020.
According to different sources, it is possible to create a profile of the typical Italian gambler. It is a male, who mostly plays offline, and is most certainly a non-pathological gambler. Among Millennials, 21 percent started gambling out of curiosity or by chance, but around one third of them would say it is a waste of money.