Which groups engage in sports betting in the U.S.?The share of sports fans interested in sports betting in the United States varied by professional sport in 2021. The National Hockey League's (NHL) fan base was the most interested in sports betting with 62 percent of fans stating that this was the case. Despite the National Football League's (NFL) popularity in the U.S., NFL fans were the least interested in sports betting across six sports leagues, with only 48 percent of fans expressing an interest in betting.
Meanwhile, when looking at sports bettor demographics, it was found that men were more likely to place wagers on sports. According to a 2020 survey, the share of men who participated in sports betting in the U.S. was 20 percent. Meanwhile, only seven percent of women stated that they participated in sports betting. Another 2020 survey revealed that the distribution of U.S. sports bettors also varied by ethnicity.