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Gambling in Europe - statistics & facts

The European gambling market includes many countries, all of which have different attitudes and laws when it comes to gambling. Some countries are more pro-gambling than others and as a result, have lucrative gambling markets. This becomes apparent when looking at the gross gaming revenue (GGR) of European countries, in which the nation with the highest revenue was the United Kingdom followed by Italy, Germany, France, and Spain, respectively. The total revenue of the European gambling market reached 81.1 billion euros in 2020, a figure which was forecast to increase to 126.3 billion by 2026.

Online gambling market in Europe

With the rise of digitalization has come the rise of the online gambling market. Online gambling can include poker, casino games, sports betting, bingo, lottery, and more. The revenue of the European online gambling market saw growth between 2019 and 2020 and this growth was predicted to continue over the upcoming years, reaching as much as 52 billion euros in 2026. In 2021, sports betting was leading the way when it came to online gambling, accounting for 40 percent of the total online gambling revenue in Europe. When looking further at online gaming revenues in Europe, by gambling type, the second largest slice of the market was accounted for by casino games, with 34 percent.

Is the United Kingdom the largest gambling market in Europe?

Gross Gambling Yield (GGY) refers to the amount retained by gambling operators after the payment of winnings prior to operating cost deductions. From April 2020 to September 2020, the GGY of non-remote betting in Great Britain was 629.26 million British pounds. As the European nation with the highest gambling revenues, it may come as no surprise that many Britons participate in gambling. A 2021 survey examined the share of gambling participants in Great Britain and found that the National Lottery was the most popular form of gambling, with over 26 percent of the public participating in 2021.


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