Sports betting worldwide - statistics & facts

Where is the biggest sports betting market in the world?

While the global market is large and lucrative, sports betting is still not legal everywhere. Furthermore, the countries that do offer legal sports betting also offer many other types of gambling. For these reasons, it is often hard to definitively identify the market leader when it comes to sports betting alone. Of the leading gambling companies worldwide, the top company, bet365, was based in the United Kingdom, while Wynn Resorts and Genting, were based in the United States and Malaysia, respectively. All three companies reported a brand value of over three billion U.S. dollars in 2021. Although gambling markets are often based around casino and lottery games, the sports betting sector has been growing in popularity across the world. In 2021, the gross revenue from the Macao soccer sports lottery alone totaled 415 million Macao patacas. The same year, the total sports betting revenue in the U.S. reached 4.33 billion U.S. dollars.

Impact of COVID-19 on sports betting

With many professional sports leagues and events not possible during the coronavirus COVID-19 pandemic, the sports betting industry was hit hard. During a 2020 survey in the U.S. the majority of respondents noted that they were betting less since the pandemic began. Not only were sporting events paused but many brick-and-mortar establishments were closed to the public, making the need to digitalize sports betting more pressing. Luckily, the global market size of the online gambling and betting industry was already growing prior to the pandemic. By 2021, the industry amounted to 61.5 billion U.S. dollars. That figure was forecast to rise to 114.4 billion by 2028, representing an increase of just over 86 percent. Similarly, the forecast number of online sports bettors in the U.S. was expected to increase from 19 million in 2022 to 23.1 million in 2023.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.