Manufacturers (wholesale) sales sports products industry* in the U.S. from 2008 to 2016 (in billion U.S. dollars)*

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Wholsale sales in billion U.S. dollars

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The statistic depicts the manufacturers (wholesale) sales of sporting goods equipment, fitness equipment, sports apparel, athletic footwear, and sports licensed merchandise in the U.S. from 2008 to 2016. In 2016, wholesale sales amounted to about 87.72 billion U.S. dollars.
Sporting goods manufacturers wholesale sales - additional information

Wholesale sales of sporting goods in the U.S. reached 81.4 billion U.S. dollars in 2013, the highest figure to-date and a 4 billion U.S. dollar increase on the figure from 2011. The biggest sector in this industry is athletic apparel, which generated U.S. wholesale sales of 32.78 billion U.S. dollars in 2013. Sporting goods equipment made 22.23 billion U.S. dollars and athletic footwear contributed a further 13.88 billion U.S. dollars.

Of the athletic apparel sales in the U.S. in 2013, over 15 billion U.S. dollars came from branded clothing. The single biggest athletic apparel brand in the U.S. and worldwide is Nike, whose sales of sports clothing reached almost 4 billion U.S. dollars in North America 2014, an almost twofold increase on the figure from 2011. Adidas is also a major sports apparel brand in the U.S. Its global sales of apparel topped 8 billion U.S. dollars in 2013, with 18 percent of its global wholesale net sales coming from the North America region.

31 percent of sporting goods equipment sales in 2013 were made in sporting goods stores and a further 20 percent were made in specialty sports shops. The leading sports retailer was Walmart, whose overall sales in its 4,200 stores across the U.S. reached 9.3 billion U.S. dollars in 2013. Dick’s Sporting Goods remained the leading specialty sports shop in 2013 as net sales in its 558 U.S. stores amounted to 6.21 billion U.S. dollars. Almost half of these sales came in the hardlines segment, which generated revenue of just over 3 billion U.S. dollars. Hardlines include items such as sporting goods, equipments, fitness equipment, hunting and fishing gear, and golf equipment.
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Release date
March 2017
United States
Survey time period
2008 to 2016
Supplementary notes
* Sporting goods equipment, fitness equipment, sports apparel, athletic footwear, and sports licensed merchandise.
All figures are based on manufacturers' shipments in the U.S. market and expressed in wholesale dollar values.

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