Wholesale sales of the U.S. sporting goods industry in the U.S. 2008-2023

The statistic depicts the manufacturers' (wholesale) sales of sporting goods equipment, fitness equipment, sports apparel, athletic footwear, and sports licensed merchandise in the U.S. from 2008 to 2023. In 2023, wholesale sales amounted to about 121 billion U.S. dollars, which is a record for the industry. 

Sporting goods manufacturers' wholesale sales

Wholesale sales of sporting goods in the U.S. in 2022 reached its highest figure to-date and is a 20 billion U.S. dollar increase compared to just two years earlier. The largest branch within the U.S. sporting goods industry is that of athletic apparel, which generated U.S. wholesale sales of about 42 billion U.S. dollars. This figure does not include athletic footwear, which also generated some 20 billion U.S. dollars' worth of manufacturers' sales that year.

Sports apparel

When taking a closer look at athletic apparel sales in the U.S., it becomes apparent that a sizeable chunk is typically made through branded clothing. The single biggest athletic apparel brand in the U.S. and worldwide is Nike, whose 2022 sales of sports clothing reached nearly 5.5 billion U.S. dollars in North America alone. Adidas, which is also a major sports apparel brand in the U.S., saw its global apparel sales reach over eight and a half billion euros in 2022.