Penetration of leading social networks in Singapore as of 3rd quarter 2017

Singapore: social network penetration Q3 2017 This statistic presents the social network penetration in Singapore. As of the third quarter 2017, the most popular social network was mobile messenger WhatsApp with a 73 percent penetration rate. In 2016, Singapore had 3.3 million social network users. This figure is projected to grow to 3.6 million social media users in 2021. Social media penetration among the population is projected to reach over 60.5 percent by then.
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Share of population
WhatsApp73%
YouTube71%
Facebook70%
Instagram44%
Facebook Messenger42%
GooglePlus29%
Skype26%
Twitter25%
LinkedIn24%
WeChat24%
LINE22%
Pinterest20%
Share of population
WhatsApp73%
YouTube71%
Facebook70%
Instagram44%
Facebook Messenger42%
GooglePlus29%
Skype26%
Twitter25%
LinkedIn24%
WeChat24%
LINE22%
Pinterest20%
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Description Source More information
This statistic presents the social network penetration in Singapore. As of the third quarter 2017, the most popular social network was mobile messenger WhatsApp with a 73 percent penetration rate. In 2016, Singapore had 3.3 million social network users. This figure is projected to grow to 3.6 million social media users in 2021. Social media penetration among the population is projected to reach over 60.5 percent by then.
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Release date
January 2018
Region
Singapore
Survey time period
Q2 and Q3 2017
Age group
16 to 64 years
Method of interview
Online survey
Supplementary notes
Data has been re-based to show national penetration. Self-claimed activity.

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