Social network penetration in Singapore Q3 2019

It comes as no surprise that the largest social network in Singapore is the leading video streaming provider YouTube, followed by the messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in Asia-Pacific countries, the convenience of watching YouTube has driven the online content growth.

Singapore’s digital environment

As of 2020, Singapore’s population has almost reached six million people. These are, however, on an island with an area of only 719.9 square kilometer. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has a great importance for the country too. In this case the general number of social media users amounted over four million people, reaching over 74 percent of the population. While YouTube and WhatsApp are still the most popular social media channels in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat or TikTok.

Penetration of leading social networks in Singapore as of 3rd quarter 2019

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Sources

Release date

February 2020

Region

Singapore

Survey time period

Q3 2019

Age group

16 to 64 years

Method of interview

Online survey

Supplementary notes

Data includes both social network sites and messenger/voip platforms.

Data has been re-based to show national penetration. Self-claimed activity.

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Statistics on "Social media in Singapore"

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