Penetration of leading social networks in Singapore as of 4th quarter 2016

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Share of population
YouTube75%
Facebook72%
WhatsApp67%
Instagram43%
Facebook Messenger42%
Twitter33%
LinkedIn32%
GooglePlus30%
WeChat28%
Skype26%
LINE23%
Pinterest22%

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This statistic presents the social network penetration in Singapore. As of the fourth quarter 2016, the most popular social network was YouTube with a 75 percent penetration rate. Chat app WhatsApp was ranked third with a 67 percent reach. In 2016, Singapore had 3.3 million social network users. This figure is projected to grow to 3.6 million social media users in 2021. Social media penetration among the population is projected to reach over 60.5 percent by then.
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Release date
January 2017
Region
Singapore
Survey time period
3rd and 4th quarter 2016
Age group
16 to 64 years
Method of interview
Online survey
Supplementary notes
Data has been re-based to show national penetration. Self-claimed activity.

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