Social network penetration in Singapore Q3 2018

It comes as no surprise that the largest social network in Singapore is the leading video streaming provider YouTube, followed by the most famous messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in Asia-Pacific countries, the convenience of watching YouTube has driven the online content growth.

Singapore’s digital environment

As of 2018, Singapore’s population has not yet reached six million people. These are, however, on an island with an area of only 719.9 square kilometer. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has a great importance for the country too. In this case the general number of social media users amounted over four million people, reaching over 74 percent of the population. While YouTube and WhatsApp are still the most popular social media channels in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, WeChat or Snapchat.

Penetration of leading social networks in Singapore as of 3rd quarter 2018

Share of population
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2019



Survey time period

Q2 and Q3 2018

Age group

16 to 64 years

Method of interview

Online survey

Supplementary notes

Data includes both social network sites and messenger/voip platforms.

Data has been re-based to show national penetration. Self-claimed activity.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Social media in Singapore"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.