Amazon

The Statista dossier
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Statista dossier about Amazon

This dossier presents insights and statistics on e-commerce provider Amazon.com. It provides an overview of the company's financials as well as statistics on user demographics and behavior. Detailed information regarding Amazon Prime usage can be found in the Statista Dossier - Amazon Prime.

Table of contents

  • 1. Company overview
    • Annual net sales of Amazon 2004-2018

    • Net revenue of Amazon from 2006-2018, by segment

    • Amazon: quarterly net revenue 2007-2019

    • Global net revenue of Amazon 2014-2018, by product group

    • Global net revenue of Amazon Q1 2019, by product group

    • U.S. Amazon retail e-commerce sales 2014-2018, by product category

    • Amazon operating income 2014-2018, by segment

    • Amazon: annual net income 2004-2018

    • Amazon: quarterly net income 2009-2019

    • Amazon's Q4 income including seasonal sales 2009-2018

    • Number of Amazon.com employees 2007-2018

    • Amazon annual fulfillment spending 2001-2018

    • Worldwide Amazon marketing expenditure 2010-2018

    • Amazon: ad spend in the U.S. 2012-2017

    • Amazon: brand value 2006-2018

    • U.S. Amazon's fulfillment capacity as of 2017 by type and total square footage

    • Amazon's most expensive acquisitions 2018

  • 2. Benchmark
    • U.S. consumer views regarding leading tech and internet brands 2017

    • U.S. consumer opinion on Amazon as a company 2017

    • U.S. consumer perception of Amazon as a company 2017

    • Brand value of the most valuable companies worldwide in 2018

    • Most visited multi-platform U.S. web properties 2019

    • Total number of U.S. households with an Amazon Prime subscription 2016-2021

    • Total global visitor traffic to Amazon.com 2019

    • U.S. Amazon first-party and third-party e-commerce sales share 2012-2017

    • U.S. Amazon retail e-commerce sales share 2016-2019, by product category

    • Worldwide Amazon online retail sales market share 2016-2019

    • U.S. Amazon sales share of selected top-level categories 2018

  • 3. Marketplace vs. direct sales
    • Leading online marketplaces in the United States 2018, by visit share

    • Leading global online marketplaces 2018, by GMV

    • Leading U.S. online marketplaces 2018, by GMV

    • U.S. Amazon marketplace sales 2016-2019

    • U.S. Amazon retail e-commerce sales 2018-2019, by segment

    • Third-party seller share of Amazon platform 2007-2019

    • SMB business volume on Amazon worldwide 2018, by amount

    • Amazon seller main category on Amazon 2019

    • Amazon seller other marketplace usage 2019

  • 4. User demographics
    • ACSI - U.S. customer satisfaction with Amazon.com as of 2018

    • U.S. consumer usage of Amazon services and products 2017

    • U.S. usage frequency of Amazon services and products 2017

    • Amazon: total active customer accounts as of 1st quarter 2016

    • Number of U.S. Amazon Prime subscription households 2014-2017

    • Share of U.S. Amazon Prime subscription households 2014-2017

    • Total number of U.S. households with an Amazon Prime subscription 2016-2021

    • Number of U.S. Amazon Prime subscribers 2013-2018

    • Share of Amazon Prime subscribers in the U.S. 2015-2018

    • U.S. Amazon Prime subscription plan distribution 2017

    • Global number of Amazon Business accounts 2015-2016

  • 5. User behavior
    • Key factors for U.S. users to shop via Amazon 2019

    • Key factors for U.S. users to shop via Amazon 2017, by age group

    • Online shopping and buying-related activities by U.S. internet users in 2018, by age

    • Frequency of online shopping via Amazon in the U.S. 2018, by gender

    • Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group

    • Most popular U.S. Amazon visit reasons 2017, by membership status

    • Types of devices used by U.S. online shoppers when shopping on Amazon 2019

    • U.S. online shoppers who discover new products or brands via Amazon 2019

    • Most popular U.S. Amazon product categories 2019

    • U.S. Prime member Amazon shopping frequency 2019

    • Preferred U.S. Amazon purchase channels 2017

    • Average spending of Amazon Prime and non-Prime members 2015-2018

    • Average spending of U.S. Amazon Echo owners and Prime members 2017

    • Annual number of orders by U.S. Amazon Prime & non-Prime members 2018

    • Amazon delivery speed expectations fulfillment in the U.S. 2018

  • 6. Digital media
    • U.S. Amazon Prime service subscription reasons 2018

    • U.S. number of Amazon Prime Video users 2014-2019

    • Number of Amazon Video subscribers 2022, by country

    • Share of adults who have an Amazon Prime Instant Video subscription in the U.S. 2018

    • Share of adults who have an Amazon Prime Video subscription in the U.S. 2018, by age

    • Streaming services weekly penetration rate in the United States 2017

    • U.S. consumer spending on digital media at Amazon in the past 12 months 2017, by type

    • U.S. consumer spending on Amazon apps and in-app purchases in the past 12 months 2017

    • Amazon Appstore: number of available apps as of Q1 2019

    • Amazon Appstore: quarterly growth of available apps as 2015-2019

    • Amazon Appstore: growth of available apps Q1 2019, by category

  • 7. Smart devices
    • U.S. smart speaker unit shipment 2016-2019

    • Total smart speakers in U.S. households 2017-2018

    • Installed base share of smart speakers in the United States 2018, by model

    • Voice assistant installed base by brand worldwide 2019

    • Global smart speaker unit shipment 2016-2019, by vendor

    • Global smart speaker vendors' market share 2016-2019

    • Smart display built-in platform support share worldwide in 2019

    • Worldwide smart speaker unit shipment share by model Q2 2018

    • Smart speaker brand adoption rate worldwide in 2018

    • Amazon Alexa average skill ratings by category as of 2018

  • 8. Amazon Web Services
    • Amazon Web Services: annual revenue 2013-2018

    • Amazon Web Services: quarterly revenue 2014-2019

    • Amazon Web Services: TTM revenue 2014-2019

    • Amazon Web Services: year-on-year growth 2014-2019

    • Public cloud platform usage worldwide 2019

    • Enterprise public cloud platform and infrastructure service usage worldwide 2017-2019

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