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Hair color/dye market in the U.S. - Statistics & Facts

Changing the color of one's hair has been a beauty trend through the ages, even dating back to ancient Greece and the Romans. Now, the global market for hair coloring reached the hair coloring market reached over 29 billion U.S. dollars in 2019 and is expected to increase beyond 40 billion U.S. dollars by 2023. Latin America, Asia Pacific, and Europe markets for hair coloring are expected to increase substantially through this time, with the world's compound annual growth rate at over eight percent. Both natural hair colors and other hair colors are popular coloring preferences, with natural hair colors such as blond, brown, black, and red, are the most favored option.

Within the United States, there are 27 contract manufacturers of hair coloring products, the majority of which are based in New Jersey. Hair coloring makes up roughly thirteen percent of the American hair care industry. Within the industry, women's hair coloring products make up the vast majority of coloring sales, which reached over a billion U.S. dollars in 2019 alone.

For women's hair coloring, L'Oreal Paris leads, with a market share of almost 38 percent. L'Oreal's Superior Preference was the best selling hair color brand in 2019. However, Clairol sales spiked most of any brand, by over 260 percent from 2018 to 2019.

Most Americans get their hair colored four to five times in a year, typically with permanent color. People go to the salon at about the same rate, perhaps due to the soothing draw of the professional hair care experience. As of 2019, over 64 million people used hair coloring products on their hair. Reasons for doing so can vary, including to cover grey hair, to accessorize with a fresh shade of color, or for the sense of well-being coming from self-care.

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Hair color/dye market in the U.S.

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U.S. Market

Leading Brands

Consumer Behavior


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