Overview: global and U.S.As the global population grows and the importance of skin care becomes more well known, the global skin care market is projected to increase from 130 billion dollars in 2020 to over 177 billion by 2025. As of 2020, the world’s most lucrative skin care market is the U.S. market with a revenue of approximately 17.6 billion U.S. dollars. It is followed by Japan, which generated a revenue of roughly 17 billion U.S. dollars, ahead of China, India, and South Korea.
The United States has a thriving skin care market. The two best selling skin care products in the U.S. are facial cleansers and acne treatments, selling 304 million and 85 million units respectively in 2020.