Alcohol industry in Norway - Statistics & Facts

Although Norway had the lowest per capita consumption of alcohol among all Nordic countries in recent years, its overall household spending on alcoholic beverages increased constantly in the period from 2009 to 2019. According to preliminary figures for 2019, it amounted to just over 56 billion Norwegian kroner. That year, the sales volume of alcohol fluctuated quarterly with a dip in the second quarter, reaching approximately 99 thousand liters.

Norway has strong restrictions regarding alcohol sales. Beverages with an alcohol content higher than 4.75 percent are only allowed to be sold by Vinmonopolet, which is the government-owned alcoholic beverage retailer. Beer, for example, usually contains less alcohol and is also available in grocery stores. Nearly 200 million liters of beer were sold in Norway in 2019. By comparison, that same year, in Vinmonopolet stores the sales volume was roughly 52 million liters. As spirits and table wines contain much more alcohol than 4.75 percent, they are only offered in the government-owned retailer. The sales volume of spirits amounted to around 11.4 million liters in 2019, of which vodka was the most sold type. It was ahead of liqueur, brandy, whisky and aquavit. Table wines generated even higher sales volumes. From 61 million liters in 2009 to 67 million liters in 2019. Red wines seemed to be the favorite type of table wine among Norwegian consumers, followed by white and sparkling.

Regarding brands, GullMack led the ranking of beer brands in Norway in 2019. Approximately 113 thousand liters were sold in Vinmonopolet stores. The Mack Brewery (Macks Ølbrggeri) is the northernmost brewery in the world. It was founded in 1877 in Tromsø and is located in Nordkjosbotn today. For spirits, Dworek Vodka ranked first based on its sales volume of almost 628 thousand liters in the alcoholic beverage retailer. The Swedish wheat vodka brand belongs to the V&S Group and was followed by Absolut Vodka and Jägermeister. Among wine brands sold in the Norwegian alcoholic beverage retailer, Falling Feather Ruby Cabernet wines were leading, reaching around 1.5 million liters. The second most sold wine was Marqués de Nombrevilla Garn, followd by Tommasi Graticcio Appassionato wines.

When looking at the consumer price indexes of these different alcoholic beverages, it increased for all three types in the past years. In fact, in 2019, it was measured at 104 for beer, 107.1 for spirits and 109.3 for wine, where the year 2015 equals 100. This index measures changes in average costs of most consumer goods and services. It reports inflation and deflation (rising and falling prices).

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Alcohol industry in Norway

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