Norway has strong restrictions regarding alcohol sales. Beverages with an alcohol content higher than 4.75 percent are only allowed to be sold by Vinmonopolet, which is the government-owned alcoholic beverage retailer. Beer, for example, usually contains less alcohol and is also available in grocery stores. Nearly 242 million liters of beer were sold in Norway in 2020. By comparison, that same year, in Vinmonopolet stores the sales volume was roughly 31 million liters. As spirits and table wines contain much more alcohol than 4.75 percent, they are only offered in the government-owned retailer. The sales volume of spirits amounted to around 15 million liters in 2020, of which vodka was the most sold type. It was ahead of whisky, aquavit, liqueur and brandy. Table wines generated even higher sales volumes. From 63 million liters in 2010 to 95 million liters in 2020. Red wines seemed to be the favorite type of table wine among Norwegian consumers, followed by white and sparkling.
Regarding brands, GullMack led the ranking of beer brands in Norway. Approximately 137 thousand liters were sold in Vinmonopolet stores. The Mack Brewery (Macks Ølbrggeri) is the northernmost brewery in the world. It was founded in 1877 in Tromsø and is located in Nordkjosbotn today. For spirits, Dworek Vodka ranked first based on its sales volume of almost 662 thousand liters in the alcoholic beverage retailer. The Swedish wheat vodka brand belongs to the V&S Group and was followed by Absolut Vodka and Jägermeister. Among wine brands sold in the Norwegian alcoholic beverage retailer, Falling Feather Ruby Cabernet wines were leading, reaching around 2.2 million liters. The second most sold wine was Marqués de Nombrevilla Garn, followd by Tommasi Graticcio Appassionato wines.
When looking at the consumer price indexes of these different alcoholic beverages, it increased for all three types in the past years. In fact, in 2020, it was measured at 106.2 for beer, 109.7 for spirits and 114.2 for wine, where the year 2015 equals 100. This index measures changes in average costs of most consumer goods and services. It reports inflation and deflation (rising and falling prices).