Mobile applications in the Nordics - statistics & facts

Mobile applications, or simply put mobile apps, are software applications designed to run on mobile devices such as smartphones, tablets or wearables. Being among the most modern countries and undergoing high digitalization levels, the Nordic region has seen a rise in mobile app popularity in recent years. In fact, nearly one in three Norwegians had 31 apps or more installed on their smartphone in 2019, and the figures in other Nordic countries were similar. Mailing apps were the type of apps which Swedes and Finns reported to be spending the most time on, as of the third quarter of 2019. In contrast, the corresponding leading app kind among Danes and Norwegians was social media or chat apps. Other popular app types among Nordic residents were browsers, news, as well as music and radio.

Facebook has been a global leader among social networks, attracting billions of active users. It came in first in the list of mobile apps in Norway, perceived the most important in 2019. Danes, however, found the payment app MobilePay the most important. Payment apps have grown popular in the Nordics overall and there were over seven million Swish customers in Sweden in February 2019. Swish is a mobile payment service system in Sweden, launched in 2012 by six large local banks. The corresponding payment app with similar functions in Norway is Vipps and it had more than 100 thousand active users at the beginning of 2020.

During the coronavirus (COVID-19) outbreak in the Nordic region, some changes in app usage occurred. The video-sharing platform TIkTok saw a huge increase in popularity worldwide and the Nordic region was no exception. TikTok user numbers in Denmark in particular increased by 300 percent during the pandemic. Furthermore, the tracking app Smittestopp was launched in Norway and also in Denmark. Despite causing some debate regarding personal data protection, mobile apps have certainly become a key player in people’s lives.

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Mobile apps in the Nordics

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