Social media usage in the Nordics

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Statista dossier on social media usage and social networking in the Nordic countries

This dossier presents facts and statistics on the social media usage in Sweden, Denmark, Norway and Finland. The dossier shows the social network penetration rate and takes a closer look on the social media usage frequency and users, by age groups. The following chapters are broken down by the most popular social media sites presenting figures on their usage and users in the Nordic countries.

Table of contents

  • 1. Penetration rate
    • Number of social media users in the Nordics 2018

    • Number of active mobile social media users in the Nordics 2018

    • Active social media users in the Nordics 2018

    • Most popular social media sites in Denmark 2019

    • Most popular social media sites in Norway 2019, by platform

    • Social network penetration in Sweden 2011-2018

    • Social network penetration in Denmark 2011-2018

    • Social network penetration in Norway 2011-2018

    • Social network penetration in Finland 2011-2018

  • 2. User demographics and usage frequency
    • Daily usage of social media apps in the Nordics 2016-2018, by app

    • Social media users in Sweden 2010-2018

    • Leading social media platforms in Sweden 2018

    • Share of social media users in Norway 2018, by age group and usage frequency

    • Share of daily social media usage Finland 2018, by platform

    • Share of daily social media usage in Finland 2018, by gender

    • Share of social media users in Denmark 2017-2018, by age group

    • Daily social media usage in Denmark 2018, by platform

    • Share of social media users in Finland 2018, by platform and frequency

    • Levels of social media importance in the Nordics 2019

    • Frequency of checking social media in Norway 2018, by generation

    • Posting on selected social media weekly in the Nordics 2019, by country

    • Considering leaving social media in the Nordics 2019, by platform and country

  • 3. Facebook
    • Facebook profiles in the Nordics 2018, by gender

    • Facebook users in Sweden 2011-2018

    • Forecast of the Facebook user penetration rate in Sweden 2015-2022

    • Population using Facebook in Sweden 2018, by generation

    • Share of people who used Facebook daily in Sweden 2017-2018, by age group

    • Facebook usage frequency in Finland 2019

    • Leading Facebook activities in Sweden 2018

    • Forecast of the Facebook user penetration rate in Denmark 2015-2022

    • Social media users in Denmark 2017-2018, by social media site

    • Facebook users in Norway 2019, by age group

    • Facebook users in Norway 2018, by age group and gender

    • Quarterly Facebook usage rate in Norway 2019, by frequency

    • Forecast of the Facebook user penetration rate in Norway 2015-2022

    • Most popular Facebook pages in Norway 2019, by number of fans

    • Share of Facebook users in Finland 2018, by frequency

    • Facebook usage purposes in Finland 2019

  • 4. Twitter
    • Twitter users in Sweden 2011-2018

    • Most popular Twitter accounts in Sweden 2019, by number of followers

    • Most popular Twitter accounts in Denmark 2019, by number of followers

    • Quarterly Twitter usage rate in Norway 2019, by frequency

    • Twitter users in Norway 2018, by age group

    • Twitter usage purposes in Denmark 2019

    • Twitter usage frequency in Finland 2019

    • Twitter usage purposes in Finland 2019

    • Share of Twitter users in Finland 2018, by usage frequency

  • 5. LinkedIn
    • LinkedIn users in Sweden 2015-2018

    • LinkedIn users in Norway 2019, by age group

    • LinkedIn users in Norway 2018, by age group and gender

    • Quarterly LinkedIn usage rate in Norway 2019, by frequency

    • LinkedIn usage purposes in Denmark 2019

    • Share of Facebook and LinkedIn users in Denmark 2018

    • LinkedIn usage frequency in Denmark 2019

    • LinkedIn usage purposes in Finland 2019

    • Share of LinkedIn users in Finland 2018, by usage frequency

    • LinkedIn usage frequency in Finland 2019

  • 6. Instagram
    • Daily Instagram users in Sweden 2013-2018

    • Instagram users in Sweden 2017-2018, by age group

    • Quarterly Instagram usage rate in Norway 2019, by frequency

    • Instagram users in Norway 2019, by age group and gender

    • Instagram usage purposes in Denmark 2019

    • Instagram usage purposes in Finland 2019

    • Instagram usage frequency in Finland 2019

    • Most popular Nordic influencers on Instagram 2019

  • 7. Snapchat
    • Snapchat users in Sweden 2015-2018

    • Snapchat users in Sweden 2018, by age group

    • Quarterly Snapchat usage rate in Norway 2019, by frequency

    • Snapchat users in Norway 2018, by age group and gender

    • Snapchat usage frequency in Denmark 2019

    • Snapchat usage purposes in Denmark 2019

    • Share of Snapchat users in Finland 2018, by usage frequency

    • Snapchat usage frequency in Finland 2019

    • Snapchat usage purposes in Finland 2019

  • 8. Social network penetration forecast
    • Forecast of the social media user penetration rate in Sweden 2018-2024

    • Forecast of social media user numbers in Sweden 2018-2024

    • Forecast of the social media user penetration rate in Denmark 2018-2024

    • Forecast of social media user numbers in Denmark 2018-2024

    • Forecast of the social media user penetration rate in Norway 2018-2024

    • Forecast of social media user numbers in Norway 2018-2024

    • Forecast of the social media user penetration rate in Finland 2018-2024

    • Forecast of social media user numbers in Finland 2018-2024

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