Social media usage in the Nordics

Statistics report on social media usage and social networking in the Nordic countries

Social media usage in the Nordics

This report presents facts and statistics on the social media usage in Denmark, Finland, Norway, and Sweden, as well as Iceland, Greenland and the Faroe Islands. It covers the social network penetration rate and takes a closer look at social media usage frequency and behavior in the region with a focus on major platforms such as Facebook, Instagram, and TikTok.

Table of contents

Overview

4
  • Basic Statistic Worldwide digital population 2024
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Number of social media users in the Nordics 2023
  • Premium Statistic Social media reach in the Nordics 2023

Soical media users

4
  • Premium Statistic Forecast of social media user numbers in Denmark 2020-2029
  • Premium Statistic Forecast of social media user numbers in Finland 2019-2029
  • Premium Statistic Forecast of social media user numbers in Norway 2018-2027
  • Premium Statistic Forecast of social media user numbers in Sweden 2020-2029

Benchmark

4
  • Premium Forecast Denmark: most popular social media platforms 2023
  • Premium Forecast Finland: most popular social media platforms 2023
  • Premium Forecast Norway: most popular social media platforms 2023
  • Premium Forecast Sweden: most popular social media platforms 2023

Social media platform usage

9
  • Premium Forecast Denmark: most used social media platforms 2023, by type
  • Premium Forecast Finland: most used social media platforms 2023, by type
  • Premium Forecast Norway: most used social media platforms 2023, by type
  • Premium Forecast Sweden: most used social media platforms 2023, by type
  • Premium Statistic Leading social networks in Denmark 2024, by share of visits
  • Basic Statistic Leading social networks in Finland 2023, by share of visits
  • Premium Statistic Leading social networks in Norway 2023, by share of visits
  • Basic Statistic Leading social networks in Sweden 2023, by share of visits
  • Premium Forecast Nordics: social media usage frequency 2023

Facebook

8
  • Basic Statistic Nordics: Facebook users 2023, by country
  • Basic Statistic Monthly market share of Facebook in Sweden 2019-2023
  • Premium Statistic Sweden: Facebook user share 2023, by age group
  • Premium Statistic Sweden: Facebook user share 2023, by gender
  • Premium Statistic Denmark: Facebook user share 2024, by age group
  • Premium Statistic Denmark: Facebook user share 2024, by gender
  • Premium Statistic Norway: Facebook user share 2023, by age group
  • Premium Statistic Norway: Facebook user share 2023, by gender

Instagram

7
  • Basic Statistic Nordics: Instagram users 2023, by country
  • Premium Statistic Sweden: Instagram user share 2023, by age group
  • Premium Statistic Sweden: Instagram user share 2023, by gender
  • Premium Statistic Norway: Instagram user share 2023, by age group
  • Premium Statistic Norway: Instagram user share 2023, by gender
  • Premium Statistic Denmark: Instagram user share 2024, by age group
  • Premium Statistic Denmark: Instagram user share 2024, by gender

Messenger

6
  • Premium Statistic Sweden: Facebook Messenger user share 2023, by age group
  • Premium Statistic Sweden: Facebook Messenger user share 2023, by gender
  • Premium Statistic Norway: Facebook Messenger user share 2023, by age group
  • Premium Statistic Norway: Facebook Messenger user share 2023, by gender
  • Premium Statistic Denmark: Facebook Messenger users 2024, by age
  • Premium Statistic Denmark: Facebook Messenger users 2024, by gender

TikTok

7
  • Basic Statistic Nordics: TikTok users 2023, by country
  • Basic Statistic Nordics: TikTok users 2023, by gender
  • Premium Statistic Sweden: TikTok users posting on the platform 2022, by gender
  • Premium Statistic Sweden TikTok users 2022, by generation
  • Basic Statistic Sweden: TikTok usage 2022, by frequency
  • Premium Statistic TikTok user reach in Norway Q4 2022, by age group and gender
  • Premium Statistic TikTok usage rate in Norway Q4 2022, by frequency

Other major platforms

6
  • Basic Statistic Nordics: Snapchat users 2023, by country
  • Basic Statistic Snapchat: users in the Nordics 2022, by gender
  • Premium Statistic Snapchat usage rate in Norway Q4 2022, by frequency
  • Basic Statistic Nordics: X/Twitter users 2023, by country
  • Basic Statistic Nordics: X/Twitter users 2023, by gender
  • Premium Statistic Twitter users in Norway 2023, by age group

Marketing and advertising

7
  • Premium Statistic Digital ad spend in the Nordics 2022, by country
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2022
  • Premium Statistic Influencer marketing expenditure in Sweden 2016-2022
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2023, by device
  • Premium Statistic Digital media followed by digital shoppers from Denmark in 2023
  • Premium Statistic Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
  • Premium Statistic Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender

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