Social media usage in the Nordics

The Statista dossier
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Statista Dossier on social media usage and social networking in the Nordic countries

Table of contents

    • Number of social media users in the Nordics 2022

    • Number of active social media users in the Nordics 2022

    • Active social media users in the Nordics 2022

    • Social network penetration in Sweden 2011-2019

    • Social network penetration in Denmark 2011-2019

    • Social network penetration in Norway 2011-2019

    • Social network penetration in Finland 2011-2020

    • Daily usage of social media apps in the Nordics 2016-2019, by app

    • Leading social media platforms in Sweden 2020

    • Share of daily social media usage Finland 2021, by platform

    • Share of daily social media usage in Finland 2021, by gender

    • Share of social media users in Denmark 2017-2020, by age group

    • Levels of social media importance in the Nordics 2020

    • Posting on selected social media weekly in the Nordics 2019, by country

    • Considering leaving social media in the Nordics 2020, by platform and country

    • Facebook penetration in Sweden 2011-2020

    • Share of people who used Facebook daily in Sweden 2017-2020, by age group

    • Facebook users in Norway Q1 2022, by age group

    • Facebook usage frequency in Finland 2020

    • Facebook usage rate in Norway as of Q2 2021, by frequency

    • Leading Facebook activities in Sweden 2020

    • Share of Facebook users in Finland 2021, by usage frequency

    • Facebook usage purposes in Finland 2019

    • Daily Instagram users in Sweden 2013-2020

    • Instagram users in Sweden 2020, by age group

    • Instagram users in Norway as of Q1 2022, by age group and gender

    • Instagram usage purposes in Denmark 2019

    • Instagram usage purposes in Finland 2019

    • Most popular Nordic influencers on Instagram 2019

    • Snapchat users in Sweden 2015-2020, by frequency

    • Snapchat users in Sweden 2020, by age group

    • Snapchat users in Norway Q3 2021, by age group and gender

    • Snapchat usage purposes in Denmark 2019

    • Share of Snapchat users in Finland 2021, by usage frequency

    • Snapchat usage purposes in Finland 2019

    • Twitter users in Norway 2021, by age group

    • Twitter usage purposes in Sweden 2019

    • Twitter usage purposes in Denmark 2019

    • Twitter usage purposes in Finland 2019

    • Share of Twitter users in Finland 2021, by usage frequency

    • LinkedIn users in Sweden 2015-2020

    • LinkedIn user reach in Norway Q3 2021, by age group and gender

    • LinkedIn usage purposes in Denmark 2019

    • LinkedIn usage purposes in Finland 2019

    • Share of LinkedIn users in Finland 2021, by usage frequency

    • Forecast of the social media user penetration rate in Sweden 2018-2024

    • Denmark: social media penetration 2017-2026

    • Norway: social media penetration 2017-2026

    • Forecast of the social media user penetration rate in Finland 2020-2026

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