Social media usage in the Nordics

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Statista dossier on social media usage and social networking in the Nordic countries

This dossier presents facts and statistics on the social media usage in Sweden, Denmark, Norway and Finland. The dossier shows the social network penetration rate and takes a closer look on the social media usage frequency and users, by age groups. The following chapters are broken down by the most popular social media sites presenting figures on their usage and users in the Nordic countries.

Table of contents

  • 1. Penetration rate
    • Social network penetration in Sweden 2011-2015

    • Social network penetration in Denmark 2011-2015

    • Number of social media users in Denmark 2016, by social media site

    • Social network penetration in Norway 2011-2015

    • Social network penetration in Finland 2011-2016

  • 2. User demographics and usage frequency
    • Social network users in Sweden 2016, by age group

    • Share of social media users in Denmark 2016, by age group

    • Social media usage in Denmark 2012-215, by gender

    • Share of users of various social media platforms in Finland in 2016, by application

    • Social network usage in Finland in 2016, by age group

    • Time spent on social networks in Sweden 2016, by age and gender

    • Daily social media usage in Denmark 2015, by platform

    • Daily social media usage in Denmark 2015, by gender and site

    • Share of users of social media platforms in Finland in 2016, by usage frequency

  • 3. Facebook
    • Facebook users in Sweden 2011-2016

    • Persons who use Facebook daily in Sweden 2016, by age group

    • Forecast of the Facebook user penetration rate in Sweden 2014-2021

    • Facebook usage frequency in Denmark 2015, by age group

    • Forecast of the Facebook user penetration rate in Denmark 2014-2021

    • Facebook users in Norway 2016, by age group

    • Quarterly Facebook usage rate in Norway 2016, by frequency

    • Forecast of the Facebook user penetration rate in Norway 2014-2021

    • Facebook users in Finland in 2015, by age group

    • Share of Facebook users in Finland 2016, by frequency

    • Forecast of the Facebook user penetration rate in Finland 2014-2021

  • 4. Twitter
    • Twitter users in Sweden 2016, by age group

    • Quarterly Twitter usage rate in Norway 2016, by frequency

    • Twitter users in Norway 2016, by age group

    • Share of Twitter users in Finland in 2015, by age group

    • Share of Twitter users in Finland in 2016, by frequency

  • 5. LinkedIn
    • Instagram users in Sweden 2016, by age group

    • Usage rate of Instagram in Denmark 2015, by age group

    • Instagram users in Norway 2016, by age group

    • Quarterly Instagram usage rate in Norway 2016, by frequency

    • Share of Instagram users in Finland in 2015, by age group

    • Share of LinkedIn users in Finland 2016, by usage frequency

  • 6. Instagram
    • Instagram users in Sweden 2016, by age group

    • Usage rate of Instagram in Denmark 2015, by age group

    • Quarterly Instagram usage rate in Norway 2016, by frequency

    • Instagram users in Norway 2016, by age group

    • Share of Instagram users in Finland in 2015, by age group

    • Share of Instagram users in Finland 2016, by frequency

  • 7. Snapchat
    • Snapchat users in Sweden 2016, by age group

    • Usage of Snapchat in Denmark 2015, by age group and frequency

    • Snapchat users in Norway 2016, by age group

    • Quarterly Snapchat usage rate in Norway 2016, by frequency

    • Share of Snapchat users in Finland in 2016, by frequency

  • 8. Social network penetration forecast
    • Forecast of the social network user penetration rate in Sweden 2014-2021

    • Forecast of social network user numbers in Sweden 2014-2021

    • Forecast of the social network user penetration rate in Denmark 2014-2021

    • Forecast of social network user numbers in Denmark 2014-2021

    • Forecast of the social network user penetration rate in Norway 2014-2021

    • Forecast of social network user numbers in Norway 2014-2021

    • Forecast of the social network user penetration rate in Finland 2014-2021

    • Forecast of social network user numbers in Finland 2014-2021

  • Language: English
  • Released: August 2016
  • Source(s): Statista
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