Social media usage in the Nordics

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on social media usage and social networking in the Nordic countries

This dossier presents facts and statistics on the social media usage in Sweden, Denmark, Norway and Finland. The dossier shows the social network penetration rate and takes a closer look on the social media usage frequency and users' profile. The following chapters are broken down by the most popular social media sites presenting figures on their usage and users in the Nordic countries.

Table of contents

  • 1. Overview
    • Number of social media users in the Nordics 2021

    • Number of active social media users in the Nordics 2021

    • Active social media users in the Nordics 2021

    • Social network penetration in Sweden 2011-2019

    • Social network penetration in Denmark 2011-2019

    • Social network penetration in Norway 2011-2019

    • Social network penetration in Finland 2011-2019

  • 2. Consumption
    • Daily usage of social media apps in the Nordics 2016-2019, by app

    • Leading social media platforms in Sweden 2020

    • Share of daily social media usage Finland 2020, by platform

    • Share of daily social media usage in Finland 2020, by gender

    • Share of social media users in Denmark 2017-2020, by age group

    • Levels of social media importance in the Nordics 2020

    • Posting on selected social media weekly in the Nordics 2019, by country

    • Considering leaving social media in the Nordics 2020, by platform and country

  • 3. Facebook
    • Facebook penetration in Sweden 2011-2020

    • Share of people who used Facebook daily in Sweden 2017-2020, by age group

    • Facebook users in Norway 2020, by age group

    • Facebook usage frequency in Finland 2020

    • Quarterly Facebook usage rate in Norway 2019-2021, by frequency

    • Leading Facebook activities in Sweden 2020

    • Share of Facebook users in Finland 2020, by usage frequency

    • Facebook usage purposes in Finland 2019

  • 4. Instagram & Snapchat
    • Daily Instagram users in Sweden 2013-2020

    • Instagram users in Sweden 2020, by age group

    • Instagram users in Norway 2020, by age group and gender

    • Instagram usage purposes in Denmark 2019

    • Instagram usage purposes in Finland 2019

    • Most popular Nordic influencers on Instagram 2019

    • Snapchat users in Sweden 2015-2020

    • Snapchat users in Sweden 2020, by age group

    • Snapchat users in Norway 2021, by age group and gender

    • Snapchat usage purposes in Denmark 2019

    • Share of Snapchat users in Finland 2020, by usage frequency

    • Snapchat usage purposes in Finland 2019

  • 5. Twitter & LinkedIn
    • Twitter users in Norway 2020, by age group

    • Twitter usage purposes in Sweden 2019

    • Twitter usage purposes in Denmark 2019

    • Twitter usage purposes in Finland 2019

    • Share of Twitter users in Finland 2020, by usage frequency

    • LinkedIn users in Sweden 2015-2020

    • LinkedIn users in Norway 2021, by age group and gender

    • LinkedIn usage purposes in Denmark 2019

    • LinkedIn usage purposes in Finland 2019

    • Share of LinkedIn users in Finland 2020, by usage frequency

  • 6. Outlook
    • Forecast of the social media user penetration rate in Sweden 2018-2024

    • Forecast of the social media user penetration rate in Denmark 2018-2024

    • Forecast of the social media user penetration rate in Norway 2018-2024

    • Forecast of the social media user penetration rate in Finland 2018-2024

More than 7,500
companies
trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!