Popular social media platformsThe most popular social media platforms among Finns were Facebook, YouTube, Instagram, and Snapchat. Out of messenger applications, WhatsApp ranked highest, leaving behind both Instagram and Facebook Messenger in terms of daily usage. According to a survey from 2022 on social media usage, over 60 percent of Finns used WhatsApp on a daily base. Furthermore, it revealed that in all age groups, WhatsApp, Facebook, and YouTube were the most frequently used platforms, with over 40 percent of individuals using WhatsApp messaging services several times a day. However, almost 30 percent of Finns estimated that their Facebook Messenger usage has decreased over the past year.
As wearables and mobile devices take over from traditional electronic devices, it comes as no surprise that social networks are accessed increasingly via mobile phone. According to the Apple mobile application data, instant messenger apps, together with Facebook, dominated the most downloaded charts.