Social media usage in Finland - Statistics & Facts
In 2016, over 60 percent of the Finnish population aged 18 to 64 participated in social networks. According to Statista’s Digital Market Outlook forecast, the number of social network users in the country is projected to exceed 3 million users in 2017 and increase annually thereafter, the penetration rate remaining close to 60 percent. According to a 2017 report regarding the digital landscape in Europe, active social media penetration in Finland amounted to a little over 50 percent, referring to not only registered social media users but also those who actively log into social media services on a monthly basis. Viewed against other European countries, active social media usage in Finland is not as high as in Northern and Western European countries, but exceeds the figures reported for many Southern and South-Eastern European countries. According to a survey on digital media usage in Finland, daily social media usage grew by over 20 percent in 2017.
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