The franchise value of the Pittsburgh Pirates has been on the rise in recent years, reaching 1.32 billion U.S. dollars in 2022. This value is nevertheless still under the average franchise value across the MLB. The team generated about 258 million U.S. dollars in revenue in the 2021 season and the operating income of the Pirates for that season amounted to 64 million U.S. dollars.
The cumulative home attendance of the Pittsburgh Pirates reaches well into the millions every year, reaching its peak in 2015 with a total of 2.5 million fans passing through the gates. However, this figure has dropped in the last three seasons and stood at under 1.3 million during the 2022 campaign. As a result, the average regular season attendance was at around 15.5 thousand in 2022 down significantly from over 30 thousand in the 2015 season. The average ticket price for games of the Pirates peaked at around 30 U.S. dollars during the 2016 season, but has since fallen back to around 25.50 U.S. dollars in 2022. The team’s Twitter and Facebook accounts have around two million fans and followers combined.
