Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowFacebook for young mobile users
In Bolivia, three out of four visits to social media websites aimed at Mark Zuckerberg’s flagship. The audience of Facebook in this Andean country consists mostly of young internet users: over 70 percent of its registered members in Bolivia were between 13 and 34 years old. Furthermore, the popularity of this social network is firmly connected to that of mobile devices. Around four out of five users in Bolivia access Facebook exclusively through cell phones. This also signals the relevance of mobile internet for the Bolivian digital market.Smartphones as a window to the web
As previously mentioned, most Bolivians remain offline. However, according to forecasts, cell phones are just about to change that. The mobile internet penetration rate in Bolivia is expected to surpass 50 percent by 2023. Variables such as affordability and convenience may play a role in that shift. Android, for instance, is usually present in devices with a vast price range. In Bolivia, it is the most popular mobile operating system, running in approximately 95 percent of gadgets. But the widespread usage of mobile connections can also be related to their speed, higher than fixed broadband’s. If the growing use of the internet is a one-way road for Bolivians, smartphones are paving the way.
