With 24 million internet users, Peru has the fifth-biggest online population in Latin America. Although the country still struggles to overcome problems of access to this service in rural areas, the internet is in general already part of the daily life of many Peruvians. In 2019, for instance, users spent on average one to two hours a day online. Particularly popular among young adults, internet adoption is increasingly important among people under 18.
Peruvians' online behavior
Regardless of age, users tend to access the internet from the convenience of their mobile phone or the comfort of their home. Within the activities carried out online, via mobile or desktop, the most popular are those related to communication and information search. According to a survey, children's use of the internet consists mainly of searching for information for their homework.
It is not, however, all work and no play, entertainment is also a fundamental part of internet usage among Peruvians. In 2019, the digital music provider, Spotify, ranked first in this category, counting almost three million unique users across the territory. While teenagers — often with greater understanding and independence in the use of technology — chose to download music, photos and videos, children turned to YouTube to access music and videos. Thus, social networks were yet another source of information and entertainment for Peruvians. Added to these activities is the important role that e-commerce has been taking in the country, especially amongst millennials, whose average online spending was the highest of all online consumers.
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In the following 5 chapters, you will quickly find the 30 most important statistics relating to "Internet usage in Peru".