Despite the regional increase in mobile connectivity and the fact that more than 66.7 percent of its population prefers to access the web via mobile phones, Peru has one of the lowest internet traffic rates originating from mobile devices in Latin America. As of 2022, more than half of its web volume originates from desktop devices, similar to countries like Barbados, Dominica, and Venezuela.
Still, the scenario has seen great improvements. Despite Peru’s enormous political instability, the opportunity of the internet is growing and spreading: the country’s agrarian populations are experiencing unseen improvements to their access to the web, with a growth of more than 27 percent of service penetration in rural areas from 2019 to 2021.
Despite the enormity of its problems with internet access, Peru still manages to have an e-commerce economy with a size comparable to the one of Chile. With more than 13.9 million online shoppers as of 2021, the boom in the sector during the coronavirus pandemic gave Peru one of the biggest regional increases in retail sales of the sector in 2020, thus more than doubling Peru’s e-commerce sales value between 2019 to 2021.
The increase in mobile connectivity is also affecting how Peruvians shop online: besides better prices, the convenience of making instant purchases is the main reason for them to make purchases online. Despite the popularity and size of MercadoLibre in Latin America, citizens of Peru are more likely to use Amazon as their online shopping option.
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Research expert covering internet & gaming in Latin America and Spain