E-commerce in Latin America

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Statista dossier about e-commerce in Latin America

This dossier presents insights and statistics on the e-commerce market in Latin America. It provides an overview of the online retail sales volume in selected regions as well as various forecasts regarding e-commerce. The paper furthermore contains statistics on consumer demographics and behavior and highlights the region's biggest markets, Brazil and Mexico.

Table of contents

  • 1. E-commerce volume

    • Worldwide e-commerce share of retail sales 2016, by region

    • Latin America: retail e-commerce sales 2015-2020

    • Total retail e-commerce revenue in Brazil 2017-2023

    • Total retail e-commerce revenue in Mexico 2017-2023

    • Total retail e-commerce revenue in Argentina 2017-2023

    • Annual e-commerce sales in Argentina from 2014-2017

    • Latin America: retail e-commerce sales growth 2014-2019

    • Latin America: online shopping growth rate 2017-2018, by country

    • Brazil: e-commerce share of retail sales 2015-2020

    • Argentina: e-commerce share of retail sales 2015-2020

    • Mexico: e-commerce share of retail sales 2015-2020

    • Latin America: e-commerce market share 2017, by country

    • Latin America: most-visited online retailers 2018

  • 2. Digital buyers

    • Latin America: number of digital buyers 2014-2019

    • Online retail users in Brazil 2017-2023

    • Online retail users in Argentina 2017-2023

    • Online retail users in Mexico 2017-2023

    • Latin America: digital buyer penetration 2014-2019

    • Digital buyer penetration in Argentina 2017-2023

    • Digital buyer penetration in Brazil 2017-2023

    • Digital buyer penetration in Mexico 2017-2023

  • 3. Customer spending and behavior

    • Latin America: online content category visitors 2015

    • Latin America: most-visited online retailers 2018

    • Shopping cart abandonment rate worldwide 2016, by region

    • Latin America preferred online retail payment methods 2015

    • Global mobile commerce penetration 2016, by region

    • In-app purchase rate among mobile users worldwide 2016, by region

    • Latin America: mobile buyer penetration 2016, by country & device

    • Most popular mobile retail activities in selected global regions 2016

  • 4. Brazil

    • Retail e-commerce ARPU in Brazil 2017-2023

    • Brazil: retail e-commerce category revenue share 2017

    • Brazil: leading e-commerce retailers 2017, by Net Promoter Score

    • Popular types of online shops in Brazil 2017

    • Brazil: online shoppers in 2017, by region

  • 5. Mexico

    • Mexico: retail e-commerce sales growth 2017-2022

    • Mexico: share of online shoppers 2018, by categories

    • Mexico: leading e-retailers 2017, by sales revenue

    • Mexico: payment methods used in online shopping 2018

    • Mexico: regions where online shoppers bought products online 2018

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