E-commerce in Latin America

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Statista dossier about e-commerce in Latin America

This dossier presents insights and statistics on the e-commerce market in Latin America. It provides an overview of the online retail sales volume in selected regions as well as various forecasts regarding e-commerce. The paper furthermore contains statistics on consumer demographics and behavior and highlights in Brazil, Argentina and Mexico.

Table of contents

  • 1. Overview

    • Latin America: e-commerce share of retail sales 2017-2022

    • Latin America: retail e-commerce sales 2017-2022

    • Latin America: e-commerce market share 2017, by country

    • Total retail e-commerce revenue in Brazil 2017-2024

    • Argentina: retail e-commerce sales 2017-2022

    • Mexico: retail e-commerce sales 2017-2022

    • Brazil: online retail sales as a percentage of total retail sales 2019

    • Argentina: e-commerce share of retail sales 2015-2020

    • Mexico: e-commerce share of retail sales 2015-2020

  • 2. Online retailers

    • Latin America: most-visited online retailers 2018

    • Brazil: most-visited online retailers 2019

    • Argentina: leading retail websites 2019, by visitors

    • Mexico: leading e-commerce sites 2019, by monthly visits

    • MercadoLibre revenue share 2019, by country

    • Mercado Livre revenue in Brazil 2015-2019

    • Mercado Libre revenue in Argentina 2015-2019

    • Mexico: MercadoLibre revenue 2015-2019

  • 3. Digital buyers

    • Latin America: number of digital buyers 2017-2022

    • Latin America: digital buyer penetration 2017-2022

    • Online retail users in Brazil 2017-2024

    • Online retail users in Argentina 2017-2024

    • Online retail users in Mexico 2017-2024

    • Digital buyer penetration in Brazil 2017-2024

    • Digital buyer penetration in Argentina 2017-2024

    • Digital buyer penetration in Mexico 2017-2024

  • 4. Customer behavior

    • Latin America: popular online shopping categories 2018

    • Brazil: most popular retail e-commerce categories 2019

    • Argentina: distribution of e-commerce sales 2018, by category

    • Mexico: most popular online shopping categories 2019

    • Brazil: share of domestic & cross-border e-commerce 2018

    • Brazil: devices used for cross-border shopping 2018

    • Argentina: share of domestic & cross-border e-commerce 2018

    • Argentina: devices used for cross-border shopping 2018

    • Mexico: share of domestic & cross-border e-commerce 2018

    • Mexico: devices used for cross-border shopping 2018

    • Brazil: online shopping frequency 2019

    • Mexico: online shopping frequency 2018

  • 5. Mobile commerce

    • Latin America: m-commerce share of retail online sales 2017-2022

    • Latin America: m-commerce retail sales 2017-2022

    • Latin America: m-commerce sales 2018-2022, by country

    • Brazil: m-commerce as percentage of total online shopping 2019

    • Argentina: m-commerce retail sales 2017-2022

    • Mexico: m-commerce retail sales 2017-2022

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