Social media usage in Latin America

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Statista dossier on social media usage and social networking in Latin America

This dossier presents a range of facts and statistics about social media usage in Latin America. It contains an overview of the social network penetration rate and demographics of social media users in Latin American countries. The study also features an overview of the most popular platforms in the region, such as Facebook, WhatsApp, YouTube, and Instagram, as well as TikTok, LinkedIn, and Tinder.

Table of contents

  • 1. Overview

    • Global social network penetration 2017-2025

    • Social media: global penetration rate 2021, by region

    • Latin America and the Caribbean: social media reach 2021, by country

    • Social media users in Latin America 2020, by country

    • Latin America: visitors to Facebook, Instagram, and TikTok 2019-2020

  • 2. Consumption

    • Latin America: change in market share of social media sites 2020

    • Latin America: growth in social media usage during COVID-19

    • Latin America: social media review search prior to online purchase 2020, by country

    • Latin America: users for whom social media was a source of happiness 2020

  • 3. Facebook & Messenger

    • Latin America: countries with most Facebook users 2021

    • Latin America and the Caribbean: Messenger users 2021, by country

    • Brazil: Facebook user share 2021, by age group

    • Mexico: Facebook user share 2021, by age group

    • Colombia: Facebook user share 2021, by age group

  • 4. WhatsApp

    • Whatsapp users in Latin America 2020, by country

    • Brazil: leading types of public WhatsApp groups 2020

    • Mexico: reliance on WhatsApp as news source 2020, by age

    • Colombia: increase in telecommunication services due to the COVID-19 outbreak 2020

    • Latin America: WhatsApp usage in the purchase process 2020, by country

  • 5. YouTube

    • Youtube users in Latin America 2020, by country

    • Latin America: leading YouTube channels 2021, by number of subscribers

    • Latin America: most viewed YouTube channels 2021

    • Latin America & Caribbean: best-paid YouTubers 2020, by country

    • YouTube: most subscribed kids content channels 2021

  • 6. Instagram

    • Latin America: countries with most Instagram users 2021

    • Latin America: countries with most influencers 2020

    • Brazil: number of influencers 2020, by followers

    • Mexico: number of influencers 2020, by followers

    • Argentina: number of influencers 2020, by followers

  • 7. Other platforms

    • Latin America: countries with most LinkedIn users 2021

    • Pinterest users in Latin America 2020, by country

    • Latin America: number of Snapchat users 2021, by country

    • Latin America: Twitter users 2021, by country

    • TikTok users in Latin America 2020, by country

    • Latin America: monthly IAP revenue of Tinder 2019-2020, by country

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