Social media usage in Latin America

The Statista dossier
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Statista Dossier on social media usage and social networking in Latin America

Table of contents

  • 1. Overview
    • Global social network penetration 2017-2025

    • Social media: global penetration rate 2021, by region

    • Latin America and the Caribbean: social media reach 2021, by country

    • Social media users in Latin America and the Caribbean 2020, by country

    • Latin America: visitors to Facebook, Instagram, and TikTok 2019-2020

  • 2. Consumption
    • Latin America: change in market share of social media sites 2020

    • Latin America: growth in social media usage during COVID-19

    • Latin America: social media review search prior to online purchase 2020, by country

    • Latin America: users for whom social media was a source of happiness 2020

  • 3. Facebook & Messenger
    • Latin America: countries with most Facebook users 2021

    • Latin America and the Caribbean: Messenger users 2021, by country

    • Brazil: Facebook user share 2021, by age group

    • Mexico: Facebook user share 2021, by age group

    • Colombia: Facebook user share 2021, by age group

  • 4. WhatsApp
    • Whatsapp users in Latin America and the Caribbean 2020, by country

    • Brazil: leading types of public WhatsApp groups 2020

    • Mexico: reliance on WhatsApp as news source 2020, by age

    • Colombia: increase in telecommunication services due to the COVID-19 outbreak 2020

    • Latin America: WhatsApp usage in the purchase process 2020, by country

  • 5. YouTube
    • Youtube users in Latin America and the Caribbean 2020, by country

    • Latin America: leading YouTube channels 2021, by number of subscribers

    • Latin America: most viewed YouTube channels 2021

    • Latin America & Caribbean: best-paid YouTubers 2020, by country

    • YouTube: most subscribed kids content channels 2021

  • 6. Instagram
    • Latin America: countries with most Instagram users 2021

    • Latin America: countries with most influencers 2020

    • Brazil: number of influencers 2020, by followers

    • Mexico: number of influencers 2020, by followers

    • Argentina: number of influencers 2020, by followers

  • 7. Other platforms
    • Latin America: countries with most LinkedIn users 2021

    • Pinterest users in Latin America and the Caribbean 2020, by country

    • Latin America: number of Snapchat users 2021, by country

    • Latin America: Twitter users 2021, by country

    • TikTok users in Latin America and the Caribbean 2020, by country

    • Latin America: monthly IAP revenue of Tinder 2019-2020, by country

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