Social media usage in Latin America

Social media usage in Latin America
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Statista Dossier on social media usage in Latin America

This dossier presents a range of facts and statistics about social media usage in Latin America, with an overview of the social network access, demographics, and behavior of its users throughout the region. The study also features an overview of Latin America’s most popular networks, such as Facebook and Instagram, and video-based platforms like TikTok, and YouTube. Finally, the last chapter delves into the advertising and content creators’ universe of these networks across the continent.

Table of contents

    • Number of worldwide social media users 2022, by region

    • Social media: global penetration rate 2022, by region

    • Latin America and Caribbean: social media reach 2022, by country

    • Active mobile social media penetration in the Americas 2022

    • Latin America and the Caribbean: number of social media users 2022, by country

    • Social network audiences in Latin America 2019-2025, by platform

    • South America: social media sites market share 2019-2022

    • Argentina: number of social network users 2018-2027

    • Argentina: social network penetration 2018-2027

    • Brazil: number of social network users 2018-2027

    • Brazil: social network penetration 2018-2027

    • Chile: number of social network users 2018-2027

    • Chile: social network penetration 2018-2027

    • Colombia: number of social network users 2018-2027

    • Colombia: social network penetration 2018-2027

    • Mexico: number of social network users 2018-2027

    • Mexico: social network penetration 2018-2027

    • Peru: number of social network users 2018-2027

    • Peru: social network penetration 2018-2027

    • Social media activities in Argentina 2022

    • Social media activities in Brazil 2022

    • Social media activities in Chile 2022

    • Social media activities in Colombia 2022

    • Social media activities in Mexico 2022

    • Social media activities in Peru 2022

    • Time spent with selected media in Latin America 2021, by medium

    • Latin America: users daily time on apps 2020-2021, by category

    • Leading social media usage reasons in Argentina 2021

    • Leading social media usage reasons in Brazil 2021

    • Leading social media usage reasons in Colombia 2021

    • Leading social media usage reasons in Mexico 2021

    • Facebook: global penetration as of May 2022, by region

    • Americas Facebook user penetration 2022

    • Latin America: countries with most Facebook users 2022

    • The Caribbean: countries with most Facebook users 2022

    • Latin America and the Caribbean: Messenger users 2022, by country

    • Latin America: countries with most Instagram users 2022

    • The Caribbean: countries with most Instagram users 2022

    • Type of audience of Instagram influencers in Latin America 2021, by country

    • Distribution of Instagram influencers Latin America 2021, by profile size

    • Engagement rate among Instagram influencers in Latin America 2021, by country

    • Latin America TikTok audience size 2019-2025

    • TikTok usage reach Latin America 2021-2025, by country

    • TikTok usage reach in selected Latin American countries 2021

    • TikTok preference among internet users in selected Latin American countries Q3 2021

    • Monthly time spent on TikTok app in selected Latin American countries 2021

    • Latin America: most viewed YouTube channels 2022

    • Latin America: leading YouTube channels 2022, by number of subscribers

    • YouTube: most watched Latin artists' music videos 2023

    • YouTube: most subscribed kids content channels 2022

    • Digital ad spend in Latin America 2022, by format

    • Social media ad spend in Latin America 2017-2026

    • Social media ad spend in Latin America 2022, by country

    • Digital video ad spend in Latin America 2017-2026

    • Smartphone users' main search sources for online shopping in Latin America 2022

    • Brand discovery via social media ads in Latin America 2021, by country

    • Social media usage to find products for purchase in Latin America 2021, by country

    • Influencer marketing revenue in Latin America 2021-2022

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