Social media usage in Latin America

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Statista dossier on social media usage and social networking in Latin America

This dossier presents a range of facts and statistics about social media usage in Latin America. It contains an overview on the social network penetration rate and demographics of social media users in selected Latin American countries.

Table of contents

  • 1. Overview

    • Latin America: user share of leading social networks 2018

    • Latin America: social network user growth rate 2018, by platform

    • Latin America: social media reach 2018, by country

    • Latin America: smartphone social network users 2018, by country

    • Latin America: countries with most Facebook users 2019

    • Latin America: countries with most Instagram users 2019

    • Latin America: Twitter users 2020, by country

    • Latin America: number of Snapchat users 2020, by country

  • 2. Argentina

    • Argentina: user share of leading social networks 2018

    • Argentina: distribution of social media users 2020, by age & gender

    • Argentina: number of Facebook users 2017-2023

    • Argentina: Facebook user share 2019, by age group

    • Argentina: number of monthly Instagram users 2018-2019

    • Argentina: Instagram user share 2019, by age group

    • Argentina: Twitter audience distribution 2020, by gender

    • Argentina: LinkedIn users share 2020, by gender

    • Argentina: most viewed YouTube channels 2019

  • 3. Brazil

    • Brazil: user share of leading social networks 2018

    • Brazil: distribution of social media users 2020, by age & gender

    • Brazil: number of Facebook users 2017-2023

    • Brazil: number of monthly Instagram users 2018-2019

    • Brazil: Instagram user share 2019, by age group

    • Brazil: Twitter audience distribution 2020, by gender

    • Brazil: LinkedIn user share 2017-2018

    • Brazil: most viewed YouTube channels 2019

  • 4. Chile

    • Chile: user share of leading social networks 2018

    • Chile: distribution of social media users 2020, by age & gender

    • Chile: mobile social media visit share 2019

    • Chile: number of monthly Facebook users 2017-2019

    • Chile: Instagram user share 2019, by age group

    • Chile: Twitter audience distribution 2020, by gender

    • Chile: LinkedIn users share 2020, by gender

    • Chile: most viewed YouTube channels 2019

  • 5. Colombia

    • Colombia: user share of leading social networks 2018

    • Colombia: social media opinion 2018-2019

    • Colombia: most popular social media platforms 2017, by region

    • Colombia: social media users by age and gender 2020

    • Colombia: Facebook user share 2020, by gender

    • Colombia: Instagram user share 2017-2018

    • Colombia: Instagram user share 2020, by age group

    • Colombia: LinkedIn users share 2020, by gender

    • Colombia: most viewed YouTube channels 2020

  • 6. Dominican Republic

    • Dominican Republic: user share of leading social networks 2018

    • Dominican Republic: mobile social media visit share 2019

    • Dominican Republic: number of monthly Facebook users 2017-2019

    • Dominican Republic: Instagram user share 2019, by age group

    • Dominican Republic: Twitter audience distribution 2020, by gender

    • Dominican Republic: most viewed YouTube channels 2019

    • Dominican Republic: non-users of social media platforms 2017-2018

  • 7. Mexico

    • Mexico: distribution of social media users 2020, by age & gender

    • Mexico: mobile social media visit share 2019

    • Mexico: main social networks used for weekly news 2019

    • Mexico: Facebook online reach 2017-2023

    • Mexico: distribution of Facebook users 2018, by age & gender

    • Mexico: number of monthly Instagram users 2018-2019

    • Mexico: Instagram user share 2019, by age group

    • Mexico: Twitter audience distribution 2020, by gender

    • Mexico: WhatsApp user share 2017-2018

    • Mexico: most viewed YouTube channels 2019

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