Social media usage in Latin America

Social media usage in Latin America
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Statista Dossier on social media usage in Latin America

Table of contents

    • Number of worldwide social media users 2022, by region

    • Social media: global penetration rate 2022, by region

    • Latin America and Caribbean: social media reach 2022, by country

    • Active mobile social media penetration in the Americas 2022

    • Latin America and the Caribbean: number of social media users 2022, by country

    • Social network audiences in Latin America 2019-2025, by platform

    • South America: social media sites market share 2019-2022

    • Argentina: number of social network users 2018-2027

    • Argentina: social network penetration 2018-2027

    • Brazil: number of social network users 2018-2027

    • Brazil: social network penetration 2018-2027

    • Chile: number of social network users 2018-2027

    • Chile: social network penetration 2018-2027

    • Colombia: number of social network users 2018-2027

    • Colombia: social network penetration 2018-2027

    • Mexico: number of social network users 2018-2027

    • Mexico: social network penetration 2018-2027

    • Peru: number of social network users 2018-2027

    • Peru: social network penetration 2018-2027

    • Social media activities in Argentina 2022

    • Social media activities in Brazil 2022

    • Social media activities in Chile 2022

    • Social media activities in Colombia 2022

    • Social media activities in Mexico 2022

    • Social media activities in Peru 2022

    • Time spent with selected media in Latin America 2021, by medium

    • Latin America: users daily time on apps 2020-2021, by category

    • Leading social media usage reasons in Argentina 2021

    • Leading social media usage reasons in Brazil 2021

    • Leading social media usage reasons in Colombia 2021

    • Leading social media usage reasons in Mexico 2021

    • Facebook: global penetration as of May 2022, by region

    • Americas Facebook user penetration 2022

    • Latin America: countries with most Facebook users 2022

    • The Caribbean: countries with most Facebook users 2022

    • Latin America and the Caribbean: Messenger users 2022, by country

    • Latin America: countries with most Instagram users 2022

    • The Caribbean: countries with most Instagram users 2022

    • Type of audience of Instagram influencers in Latin America 2021, by country

    • Distribution of Instagram influencers Latin America 2021, by profile size

    • Engagement rate among Instagram influencers in Latin America 2021, by country

    • Latin America TikTok audience size 2019-2025

    • TikTok usage reach Latin America 2021-2025, by country

    • TikTok usage reach in selected Latin American countries 2021

    • TikTok preference among internet users in selected Latin American countries Q3 2021

    • Monthly time spent on TikTok app in selected Latin American countries 2021

    • Latin America: most viewed YouTube channels 2022

    • Latin America: leading YouTube channels 2022, by number of subscribers

    • YouTube: most watched Latin artists' music videos 2023

    • YouTube: most subscribed kids content channels 2022

    • Digital ad spend in Latin America 2022, by format

    • Social media ad spend in Latin America 2017-2026

    • Social media ad spend in Latin America 2022, by country

    • Digital video ad spend in Latin America 2017-2026

    • Smartphone users' main search sources for online shopping in Latin America 2022

    • Brand discovery via social media ads in Latin America 2021, by country

    • Social media usage to find products for purchase in Latin America 2021, by country

    • Influencer marketing revenue in Latin America 2021-2022

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