Poland: Revenue share of tea market 2025

In Poland, 35 percent of revenue in the tea segment was made at home, while 65 percent was produced out of home in 2020. By 2025, the value share of out of home revenue is set to increase to 39 percent, according to the Consumer Market Outlook.

Revenue share in the tea market in Poland from 2017 to 2025, by segment

Characteristic	At home	Out of home
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Supplementary notes

he Hot Drinks market segment, Tea, consists of black tea, green tea and mate sold in tea bags or as loose-leaf tea. This segment does not include herbal tea, instant tea, iced tea or similar tea-derived Ready-to-Drink beverages. Ready-to-Drink variants are instead aggregated into the subsegment Non-Carbonated Soft Drinks in the Alcoholic Drinks market.

Unilever (Lipton), Associated British Foods (Twinings) and Tata Global Beverages (Tetley) are globally the most important players by revenue.

All figures are estimates. A detailed methodology can be found in the Consumer Market Outlook.

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