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Spa industry - Statistics & Facts

The spa industry is a multi-billion dollar business, with customers willing to spend their hard earned money on health spa memberships, treatments, and trips to hotel spas. In fact, the global market size of the spa industry is expected to grow from just under 94 billion U.S. dollars in 2017 to 127.6 billion U.S. dollars by 2022. Moreover, the spa services market, which includes massage services, beauty and grooming, and physical fitness, is expected to grow to over 133 billion U.S. dollars by 2027.

One of the largest regions within the spa industry is the United States, where almost 366 thousand employees were working in the health and wellness spa sector in 2020. Overall, the spa industry market size within the United States stood at 18 billion U.S. dollars in the same year. There are a wide range of establishments that fall under the umbrella of the spa market, including hotel spas, massage parlors, and day spas. Indeed, the market size of the day spa and nail salon franchise sector in the United States has seen steady growth in recent years, rising from 1.42 billion U.S. dollars in 2010 to over 1.8 billion U.S. dollars in 2018. In the same timeframe, the number of spa visits in the United States rose from 150 million annually to 190 million, suggesting that this industry's growth shows no signs of slowing down.

A growing trend within the spa industry is hotel spas, which allow hotel guests to have a spa experience without leaving the comfort of their hotel. These facilities often prove to be highly profitable for the hotels, as they are seen as a tempting proposition for both hotel guests and members of the local community. In fact, a recent survey showed that while 53 percent of customers at hotel spas were also guests at the hotel, 43 percent of spa goers were locals. While setting up a spa within a hotel is no easy undertaking, it does seem to have a positive impact on the bottom line. Luxury hotels in the United States reported that revenue from the hotel spas made up 5.2 percent of the total revenue, while this figure rose to 7.4 percent among upper-upscale hotels.

However, the steady rise of this industry was thrown into chaos with the arrival of the coronavirus (COVID-19) pandemic. Many spas were forced to close their doors to the general public and those that were fortunate enough to be allowed to stay open were often required to limit the number of guests and put in place strict hygiene regulations. Some of the most common hygiene standards implemented by spas as a result of the health crisis were offering hand sanitizer to guests, having visible employee hygiene standards displayed within the spa, and implementing a no handshaking policy when greeting guests. However, the months of limited or no income is sure to have a huge impact on these spa establishments, especially given that 80 percent of spas worldwide were forced to temporarily close during the pandemic, according to one survey. Moreover, 31 percent of spa industry professionals anticipated that the number of spa visits as a result of the pandemic would change by more than 70 percent when compared to the same period in the previous year. With members of the public showing some reservations about visiting spas once they are able to reopen, it remains to be seen how devastating the impact of the pandemic will be on the spa industry.


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