Dietary habits of the Polish populationIn 2019, dieters constituted approximately 40 percent of Poland’s population, with calorie reduction being the most popular dietary restriction in the country. The main drive behind Polish people’s dietary choices was the desire to achieve an overall healthy lifestyle. Especially consumers aged 55 years old and over valued the importance of balanced eating. In order to maintain a healthy diet, Poles most often quoted the attempt to consume a lot of fruit and vegetables.
Dietary supplements are becoming increasingly popular in Poland. These manufactured products can be taken in the form of a pill, capsule, powder, or liquid. The dietary supplements market value has been on the rise over the last few years. In 2020, Polish consumers spent over 5.8 billion zloty on vitamins, minerals, amino acids, and herbs. Multivitamin preparations were the most popular type of food supplements; as many as 65 percent of Polish men and 60 percent of women took these products.
Is Poland vegetarian or vegan friendly?The vegan and vegetarian markets have seen a rise in popularity and new products are continuously introduced on the global stage. Therefore, vegan diet and foods are becoming the next new trend in Poland's food landscape. The share of Polish vegetarians and vegans in the total population increased by approximately one percent between 2020 and 2021. A survey conducted in 2020 revealed that one in ten plant-based meals consumer assessed the availability of wholly plant-based foods in restaurants as very good.
In terms of plant-based meat alternatives knowledge, the country was equally divided; one in two Poles stated that they were familiar with the term in 2021. Plant-based dairy was the most popular plant-based food alternative, being purchased by three in ten Polish households. At the same time, plant-based meat products were present in only one in ten households. Plant-based beverages accounted for the highest sales value of plant-based foods in the country, at 270 million zloty in 2020.