Rakuten Insight, approximately 38 percent of the Thai respondents stated that they would pay up to 25% more than conventionally-grown food products. The same survey also revealed that the main reason to buy organic food in the country was the belief that organic food was healthier.
According to the survey conducted by Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021
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Rakuten Insight. (November 24, 2021). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021 [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021." Chart. November 24, 2021. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. (2021). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' Willingness to Spend on Organic Food Compared to Conventionally-grown Food in Thailand as of September 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight, Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021 Statista, https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/ (last visited August 13, 2022)