According to the survey conducted by Rakuten Insight in September 2023, approximately 38 percent of the Thai respondents stated that they would pay up to 25% more than conventionally-grown food products. The same survey also revealed that the main reason to buy organic food in the country was the belief that organic food was healthier.
Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023
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Rakuten Insight. (October 16, 2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023." Chart. October 16, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. (2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' Willingness to Spend on Organic Food Compared to Conventionally-grown Food in Thailand as of September 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight, Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 Statista, https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/ (last visited November 01, 2024)
Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
