According to the survey conducted by Rakuten Insight, approximately 38 percent of the Thai respondents stated that they would pay up to 25% more than conventionally-grown food products. The same survey also revealed that the main reason to buy organic food in the country was the belief that organic food was healthier.
Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021
The survey was conducted between September 9th to 30th, 2021 among female and male respondents aged 16 years and older from the countries China, Korea, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, India, Vietnam, Philippines and Indonesia.
Original question: How much would you be willing to pay for organic food?
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Rakuten Insight. (November 24, 2021). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021 [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021." Chart. November 24, 2021. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. (2021). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' Willingness to Spend on Organic Food Compared to Conventionally-grown Food in Thailand as of September 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight, Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2021 Statista, https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/ (last visited August 13, 2022)
