Consumer electronics refer to devices designed for personal use; they primarily serve the purposes of communication, entertainment, and recreation. The
totaled 1.8 billion U.S. dollars in 2022, thus marking a decrease compared to the peak year of 2021. However, according to Statista Consumer Market Insights, revenue figures are estimated to follow a slightly increasing trend in the future.
Computing remains the dominant segment
In 2022, computing was the leading segment of the consumer electronics market in Hungary, accounting for the highest share of revenue. During the same year,
the Hungarian PC market generated revenues amounting to 470 million U.S. dollars, representing a decrease from the preceding year. Laptop computers made up the largest segment of the PC market, followed by desktop computers. However, the popularity of desktop devices is expected to decline in the future. When it comes to the
leading PC brands, ASUS recorded the highest sales volume in Hungary in 2022, while Lenovo and Dell came in second and third, respectively.
Smartphones are present in nearly all Hungarian households
At the same time,
smartphones were still the most widely used digital devices in the country, present in approximately 83 percent of households. As of 2022,
mobile phones generated revenues worth 998 million U.S. dollars, and this figure is forecast to follow a positive trend in the future. In recent years,
the smartphone industry has been dominated by Samsung, occupying 39 percent of the market in March 2023. Xiaomi ranked second with a share of 22 percent, while Apple accounted for less than 18 percent of the smartphone market.
Smart devices are gaining ground
The demand for IoT devices is on the rise as smart gadgets are becoming increasingly common in Hungarians’ homes. In 2022, nearly
half of the households were equipped with a smart TV, while accessories like smartwatches and fitness bands also proved to be popular choices in terms of IoT devices.
Even though
smart appliance penetration rate is still relatively low, large smart appliances will be present in over 10 percent of Hungarian households by 2026. As for small household appliances, their penetration rate stood at three percent in 2022 and is expected to reach almost nine percent over the next four years.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
