In 2021, computing was the leading segment of the consumer electronics market in Hungary, accounting for the highest share of revenue; totaling 718 million U.S. dollars. During the same year, the revenue generated by the Hungarian PC market reached 470 million U.S. dollars, with laptops making up the largest segment. Although in 2021, Lenovo was the most popular notebook vendor among Hungarian users, Samsung became the leading tablet computer seller with a market share of 37 percent.
As of 2021, smartphones were the most popular digital devices in the country, present in approximately 80 percent of households. During the same year, the Hungarian mobile phone market generated revenues worth 970 million euros and this figure is expected to follow an increasing trend in the future. In recent years, the mobile phone market has been dominated by Samsung, occupying 35 percent of the market in April 2022. It was followed by Apple and Xiaomi, respectively.
The smart device market is on the rise in Hungary, with smart TVs and wearable technology gadgets attracting the most interest. Even though smart appliance penetration rate is still relatively low in the country, it is estimated to increase to 7.3 percent by 2025. The findings of a survey conducted among Hungarians in 2021 revealed that the most important criteria when buying smart devices were compatibility with other devices, long battery life, and the purchase price.