Japanese consumers root for green vehicle technologies
When it comes to environmental awareness, it seems the Japanese consumer is far ahead of Japan's domestic industry. While the country’s automakers just started to jump on the battery-powered electric vehicle bandwagon, eco-friendliness and fuel efficiency are already the most requested car features according to a survey conducted by Dimsdrive among over 2,700 consumers in Japan.
With the average fuel price just hitting its highest level in 3.5 years, demands for alternative energy solutions within the automobile market are rising. Over the course of ten years, the number of new registrations of (so-called in Japan) next generation passenger cars soared from approximately 109,000 to almost 1.9 million units in 2017, of which the majority were hybrid cars, followed by clean diesel and plug-in hybrid vehicles.
Surprisingly, only about four percent of respondents considered the car brand and its status an important feature. These results might highlight an interesting shift in consumer behavior – valuing performance over brand image, which used to be a strong factor influencing purchasing decisions in the Far East.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!