Things Could Get Worse For Print Publishers
Over the past decade, as consumers and advertisers turned to digital media, U.S. print publishers have suffered a precipitous decline of advertising revenues. Newspaper ad spending in the United States peaked in 2000 and has since fallen more than 70 percent to a 50-year low if inflation is considered. Magazines have suffered a similar fate and, according to an analysis by Macquarie Capital, things could get even worse for print publishers.
Comparing the share of time spent with selected media to the respective medium's share of advertising expenditure reveals that print advertising revenues could drop another 70 percent, if it were to be proportionate to the time consumers spent with print media. On average, Americans only spend 4.6 percent of their media time reading newspapers or magazines, yet print still accounts for almost 20 percent of total media ad spending.
The opposite holds true for mobile: Americans spend 19.9 percent of their media time on mobile devices, yet mobile advertising only accounts for 4.3 percent of total ad spend.
If the numbers at hand are any indication for the future growth of advertising mediums, mobile advertising is about to take off. For newspapers and magazines however, the worst may be yet to come.
- Advertising expenditure of the print media in Germany 2013-2014Advertising expenditure of the print media in Germany 2013-2014
- Text & print media activities carried out in the United Kingdom (UK) 2014-2015Text & print media activities carried out in the United Kingdom (UK) 2014-2015
- Daily media usage in Sweden 2015, by mediumDaily media usage in Sweden 2015, by medium
- Time spent with media in the U.S. 2011-2018Time spent with media in the U.S. 2011-2018
- Global newspaper audience 2015, by platformGlobal newspaper audience 2015, by platform
- Facebook: number of daily active users worldwide 2011-2016Facebook: number of daily active users worldwide 2011-2016
- Daily use of social media in the United Kingdom (UK) 2007-2015Daily use of social media in the United Kingdom (UK) 2007-2015
- Global social network penetration 2014-2019Global social network penetration 2014-2019
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Jan Ahrens