Advertising consumption and perception in the United States – statistics & facts

Key insights

Ad media U.S. adults paid the most attention to
TV, online, and social media
Brand message types most appealing to U.S. consumers
Humorous and motivational
U.S. onliners' most common sources of brand discovery
Word-of-mouth recommendations, TV ads

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Brand safety

Environmental, social, and corporate governance (ESG)


Artificial intelligence (AI)


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