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Mobile ad spending in the United States is expected to jump to $4 billion this year. Market research firm eMarketer predicts strong growth for the next few years and expects mobile ad spending to reach $20 billion in 2016.
The largest beneficiaries of the mobile boom will be the usual suspects. Google is tipped to control 56.6 percent of the mobile ad market by the end of the year and looks set to retain that dominance through the next years.
Facebook is expected to rake in $339 million in mobile ad revenue this year, a remarkable achievement given the fact that Facebook didn’t even sell mobile ads in the beginning of 2012.
Google and Facebook's share of digital display ad spending in the UK 2012-2016
+Digital advertising market value in France 2010-2015
+Advertising market share of media types in Germany 2015
+Online advertising market revenue in the Netherlands 2012-2017, by channel
+Unemployment rate in the advertising market in Germany 1998-2013
+Online advertising as share of China's total advertising market 2014
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