The online advertising market in Japan was valued at 2.13 trillion Japanese yen in fiscal year 2020. It was expected that social media advertising as well as online video advertising would contribute to further market growth in the coming years, with the market reaching a size of 3.27 trillion yen by fiscal year 2024.
Online advertising market size in Japan from fiscal year 2018 to 2020 with a forecast until 2024 (in trillion Japanese yen)
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Yano Research. (October 28, 2021). Online advertising market size in Japan from fiscal year 2018 to 2020 with a forecast until 2024 (in trillion Japanese yen) [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
Yano Research. "Online advertising market size in Japan from fiscal year 2018 to 2020 with a forecast until 2024 (in trillion Japanese yen)." Chart. October 28, 2021. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
Yano Research. (2021). Online advertising market size in Japan from fiscal year 2018 to 2020 with a forecast until 2024 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
Yano Research. "Online Advertising Market Size in Japan from Fiscal Year 2018 to 2020 with a Forecast until 2024 (in Trillion Japanese Yen)." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
Yano Research, Online advertising market size in Japan from fiscal year 2018 to 2020 with a forecast until 2024 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/ (last visited August 14, 2022)