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Internet advertising market size in Japan FY 2018-2023

Published by Statista Research Department, May 12, 2021
The online advertising market in Japan was valued at approximately 1.9 trillion Japanese yen in fiscal year 2019. Driven by smartphone advertisements, the market was expected to grow further in the coming years and reach a size of around 2.84 trillion yen by 2023.

Online advertising market size in Japan from fiscal year 2018 to 2019 with a forecast until 2023 (in trillion Japanese yen)

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Source

In cooperation with
Yano Research
Release date

December 2019

Region

Japan

Survey time period

fiscal years 2018 to 2019; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

based on sum of advertising expenses spent at advertisers

Supplementary notes

*Outlook.
**Forecast.

1 Japanese yen equals 0.0096 U.S. dollars or 0.0082 euros as of November 2020.
Values have been rounded.

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