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Internet advertising market size in Japan FY 2018-2024

Published by Statista Research Department, Dec 3, 2021
The online advertising market in Japan was valued at 2.13 trillion Japanese yen in fiscal year 2020. It was expected that social media advertising as well as online video advertising would contribute to further market growth in the coming years, with the market reaching a size of 3.27 trillion yen by fiscal year 2024.

Online advertising market size in Japan from fiscal year 2018 to 2020 with a forecast until 2024 (in trillion Japanese yen)

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Source

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In cooperation with
Yano Research
Release date

October 2021

Region

Japan

Survey time period

fiscal year 2018 to 2020; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

based on sum of advertising expenses spent at advertisers

Supplementary notes

*Outlook.
**Forecast.

1 Japanese yen equals 0.0088 U.S. dollars or 0.0076 euros as of November 2021.
Values have been rounded.

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