Chinese e-commerce market

Amazon Has Yet to Crack the Chinese Market


As dominant as Amazon’s position as the leading online retailer is in most western countries, the Seattle-based company has yet to crack the Chinese market. According to iResearch China, a Chinese market research company, Amazon’s market share in China amounted to less than 1 percent in 2016.

China’s B2C e-commerce market, which is about the same size as the U.S. market by the way, is clearly dominated by Tmall, Alibaba’s business-to-consumer marketplace, which accounted for 56.6 percent of sales in 2016.

Amazon made its ambitions for China clear when the company acquired Joyo, China’s largest online book seller at the time, for $75 million in 2004. was moved to and renamed Joyo Amazon in 2007 before dropping the old name altogether and being rebranded as Amazon China in 2011.

Infographic: Amazon Has Yet to Crack the Chinese Market | Statista
Related Infographics
  • Defense and arms
    The Top 15 Countries For Military Expenditure in 2016

    2016 military expenditure by country and share of global total.

  • Defense and arms
    Military Spending in Perspective

    This chart shows the military expenditure of selected countries (in million 2015 U.S. dollars) and as percentage of respective GDPs

  • United States
    India & China Accounted For 82% Of H-1B Visas In 2016

    This chart shows origin countries of H-1B visa recipients in 2016.

  • Death
    China Executes Most People By Far

    This chart shows countries with most executions worldwide 2016

  • United States Armed Forces
    The Largest Armed Forces in the World

    This chart shows the countries with the most active-duty troops in 2017.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl