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Market value of B2C e-commerce of consumer goods sector in Japan FY 2019, by category

In fiscal year 2019, the market value of clothes and apparel goods in the business-to-consumer (B2C) e-commerce market in Japan amounted to 1,910 billion Japanese yen, making it the leading category in the Japanese consumer goods sector. Overall, the B2C consumer goods e-commerce market reached a market value of around 10 trillion Japanese yen and a growth rate of eight percent in fiscal year 2019.

Market value of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2019, by category

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Source

Release date

July 2020

Region

Japan

Survey time period

fiscal year 2019; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

Values have been rounded.
1 Japanese yen equals 0.0096 U.S. dollars or 0.0081 euros as of September 2020.

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