Market size of B2C e-commerce of consumer goods sector in Japan 2022, by category
In 2022, the market value of food and beverages in the business-to-consumer (B2C) e-commerce market in Japan exceeded 2.7 trillion Japanese yen, making it the leading category in the Japanese consumer goods sector. Overall, the B2C e-commerce market for physical merchandise reached a market size of almost 14 trillion yen in 2022.
