B2C e-commerce sales in Chile 2010-2021

Annual e-commerce sales in Chile were forecast at approximately 11.6 billion US dollars in 2021. That is nearly double the 6.08 billion dollars recorded in 2019 before the COVID-19 pandemic hit.

Online shopping is catching on

In Chile, the number of digital shoppers has rapidly grown in the last years, reaching an estimated 12 million by 2021. As it gains popularity among Chileans, the online segment is taking an increasing portion of sales. Forecasts suggest that, by 2023, B2C e-commerce would account for 20 percent of total retail sales in the country.

Positioning in Latin America

Despite being the country with the best digital connectivity score in Latin America, Chile is outperformed by other economies in the region when it comes to e-commerce. In 2021, Chile held the fifth largest e-commerce market share in Latin America, accounting for about 8.5 percent of regional e-commerce revenues. However, its position is likely to improve gradually with an expected online shopping growth rate of more than 23 percent that year, second only to Argentina and Peru, respectively.