B2C e-commerce sales in Chile 2010-2023

Estimates suggest that annual e-commerce sales in Chile will reach approximately 12.6 billion U.S. dollars in 2022. That figure is more than double that recorded before the COVID-19 pandemic in 2019, with the biggest jump coming the following year when B2C e-commerce sales in the Latin American country increased by approximately 55 percent.

A trend that's here to stay

Rather than replacing physical stores, digital shopping channels have become a complementary option for Chilean consumers, maintaining strong adoption even beyond the COVID-19 pandemic. The number of digital shoppers in the country has rapidly grown in recent years, reaching nearly 13 million by the end of 2022. As it continues to gain popularity, the online segment is capturing an increasing share of sales in Chile. According to forecasts, B2C e-commerce will account for 14 percent of total retail sales in Chile by 2023.

Positioning in Latin America

Chile held the fifth largest e-commerce market share in Latin America in 2022, accounting for about 6.5 percent of regional e-commerce revenues. However, its position is likely to improve gradually, with an estimated online shopping growth rate of more than 26 percent coming in 2023, behind Brazil, Mexico, and Argentina.