Referral Traffic - Google or Facebook?
It's a common conception that everybody finds everything online via a Google search. According to research by Parse.ly, though, this is actually far from the case. All told, the lion's share of referral traffic comes from Facebook (although it should be noted that Google AMP is not included in the analysis).
Where the picture becomes a little less clear is when we break down the referrals by topic. Lifestyle page referrals, for example, are dominated by Facebook (87 percent) whereas people generally find job postings through Google Search (84 percent).
Facebook itself came under fire during and after the U.S. presidential election for allowing so-called fake news to circulate freely on its site. With 59 percent of referrals to pages on this topic in 2016 coming from the social network, the political power of Mark Zuckerberg's company is clear to see.
- Facebook: global social media referral traffic share 2012-2014Facebook: global social media referral traffic share 2012-2014
- Facebook mobile: global social media referral traffic share 2013-2014Facebook mobile: global social media referral traffic share 2013-2014
- Social sharing referral traffic 2014Social sharing referral traffic 2014
- Google: global annual revenue 2002-2016Google: global annual revenue 2002-2016
- Google Play: number of available apps 2009-2017Google Play: number of available apps 2009-2017
- Revenue of global public internet companies 2014-2016Revenue of global public internet companies 2014-2016
- Leading U.S. video properties 2017, by unique viewersLeading U.S. video properties 2017, by unique viewers
- U.S. smartphone subscriber share by operating platform 2012-2017, by monthU.S. smartphone subscriber share by operating platform 2012-2017, by month
- Top 15 most frequently visited websites in Sweden 2017Top 15 most frequently visited websites in Sweden 2017
- Situations in which U.S. residents would use a virtual shop assistant 2017Situations in which U.S. residents would use a virtual shop assistant 2017
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