In the most recently reported fiscal year, Google's revenue amounted to 181.69 billion US dollars. Google's revenue is largely made up by advertising revenue, which amounted to 146.9 billion US dollars in 2020. As of June 2019, parent company Alphabet ranked fourth among worldwide internet companies, with a market capitalization of 741 billion U.S. dollars.
Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products.
Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites.
Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.
Annual revenue of Google from 2002 to 2020
(in billion U.S. dollars)
Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
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Alphabet. (February 4, 2021). Annual revenue of Google from 2002 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 16, 2021, from https://www.statista.com/statistics/266206/googles-annual-global-revenue/
Alphabet. "Annual revenue of Google from 2002 to 2020 (in billion U.S. dollars)." Chart. February 4, 2021. Statista. Accessed September 16, 2021. https://www.statista.com/statistics/266206/googles-annual-global-revenue/
Alphabet. (2021). Annual revenue of Google from 2002 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 16, 2021. https://www.statista.com/statistics/266206/googles-annual-global-revenue/
Alphabet. "Annual Revenue of Google from 2002 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/266206/googles-annual-global-revenue/
Alphabet, Annual revenue of Google from 2002 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/266206/googles-annual-global-revenue/ (last visited September 16, 2021)