E-Commerce
B2C E-Commerce

Attitudes towards online shopping in Italy 2022

Published by

Alexander Kunst,

Mar 23, 2023

When asked about "Attitudes towards online shopping", most Italian respondents pick "When I plan a major purchase, I always do some research on the internet first" as an answer. 57 percent did so in our online survey in 2022.
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Attitudes towards online shopping in Italy in 2022

Characteristic	Share of respondents
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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

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Alexander Kunst

Research Manager Consumer & Business Insights

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