Leading Android shopping apps in Italy 2022, by downloads

In September 2022, Amazon Shopping was the most downloaded shopping app for Android users in Italy, with over 380 thousand downloads. Shein followed, with approximately 305 thousand downloads during the examined period. Vinted ranked third, amassing over 218 thousand downloads from the Google Play Store in Italy.

Ecommerce in Italy

Ecommerce continues to flourish in Italy, thanks to the estimated 26.9 million Italians who used the internet for shopping as of September 2020. The B2C market increased significantly from 2016 to 2020, climbing from 20.3 billion euros to 30.6 billion euros. While apps such as AliExpress have been racking up the downloads, most Italians still prefer to do their online shopping at a desktop computer. Those who choose to use mobile devices, however, do so as they believe it is faster and easier.

Italy’s highest grossing Android apps

Each of the highest grossing apps for android devices in Italy during April 2021 were gaming apps. Coin Master led the way, generating nearly 7.3 million U.S. dollars in revenue.