Leading Android shopping apps in Italy 2020, by downloads

Italian android users downloaded Amazon Shopping to their devices more than any other shopping app during February 2020. The app was downloaded 263.8 thousand times putting it ahead of both Wish and SHEIN.

Ecommerce in Italy

Ecommerce continues to flourish in Italy, thanks to the estimated 23.5 million Italians who used the internet for shopping. The B2C market nearly doubled from 2014 to 2018, climbing from 14.374 billion euros to 27.43 billion euros. Beauty and personal care products was the fastest growing product category, posting a year-on-year sales growth of 12 percent in 2018, with an estimated 23.5 million Italians who used the internet for shopping.

While apps such as AliExpress have been racking up the downloads, most Italians still prefer to do their online shopping at a desktop computer. Those who choose to use mobile devices, however, do so as they believe it is faster and easier.

Italy’s highest grossing android apps

Each of the highest grossing apps for android devices in Italy during May 2019 were gaming apps. Brawl Stars led the way, generating close to 900 thousand U.S. dollars more than nearest rival Empires & Puzzles.

Leading shopping apps in the Google Play Store in Italy in February 2020, by number of downloads

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In cooperation with
Priori Data
Release date

March 2020



Survey time period

February 2020

Special properties

based on downloads to devices in Italy.

Supplementary notes

Figures were rounded.

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