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Social referrals to e-commerce sites in Italy 2022, by device

Published by
Stephanie Chevalier,
May 17, 2022
In the first quarter of 2022, 10 percent of visits to e-commerce websites in Italy came from social media referrals, with a slightly higher rate than the global average. Smartphones contributed the most, as 12 percent of their traffic to e-commerce sites was generated from social media links. Meanwhile, of all visits made via desktop computers, only one percent had social networks as a source.

Share of visits to e-commerce websites from social media referrals in Italy in 1st quarter 2022, by device

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Release date

May 2022

Region

Italy

Survey time period

Q1 2022

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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